Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation (120-121) - Couverture rigide

 
9783598218484: Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation (120-121)
Couverture rigide
ISBN 10 : 3598218486 ISBN 13 : 9783598218484
Editeur : De Gruyter Saur, 2006

Synopsis

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005.

Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
De Gruyter Saur
Date d'édition
2006
Langue
anglais
ISBN 10 
3598218486
ISBN 13 
9783598218484
Reliure
Relié
Nombre de pages
462
Éditeur
Kolderup Flaten Trine
Coordonnées du fabricant
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