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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising - Couverture souple
Synopsis
This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural communication and they are interpreted by a specific cultural understanding. Lacuna theory will be used to discover the perceptions of auto commercials by Germans and Americans to discover if differences in cultural communication and cultural understanding exist in advertising creative strategies. The study will find out how these differences, if present, can be identified and understood so that advertising creatives can begin to either implement standardized commercials that are functional for the auto industry in Germany and America or else adapt their campaigns to better target consumers in each country.
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À propos de l'auteur
The Author : Erika Grodzki was born in 1971 in West Virginia, USA. She studied English Literature and Speech Communication at Muskingum College (B.A.). Grodzki spent her junior year of college at the Scuola Administrazione Aziendale in Torino, Italy. She later went on for her Masters in Mass Communications at Miami University in Oxford, Ohio. Upon completing her Masters degree, Grodzki traveled to Germany to begin her doctoral work at the Europa Universität Viadrina in Frankfurt/Oder. Grodzki completed her degree in Kulturwissenschaft (2001) and currently serves as an Assistant Professor of International Communication at Lynn University in Boca Raton, Florida.
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
Edité par
Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2002
ISBN 10 : 3631393628
ISBN 13 : 9783631393628
Neuf
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
Edité par
Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2002
ISBN 10 : 3631393628
ISBN 13 : 9783631393628
Neuf
PAP
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CX-9783631393628
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
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Paperback. Etat : New. This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural communication and they are interpreted by a specific cultural understanding. Lacuna theory will be used to discover the perceptions of auto commercials by Germans and Americans to discover if differences in cultural communication and cultural understanding exist in advertising creative strategies. The study will find out how these differences, if present, can be identified and understood so that advertising creatives can begin to either implement standardized commercials that are functional for the auto industry in Germany and America or else adapt their campaigns to better target consumers in each country. N° de réf. du vendeur LU-9783631393628
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising Kulturwissenschaftliche Werbeforschung ; Bd. 3
ISBN 10 : 3631393628
ISBN 13 : 9783631393628
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kart. 185 S. ; 21 cm Sehr guter Zustand, Leseseiten sind sehr sauber und ohne Markierungen. --- This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural communication and they are interpreted by a specific cultural understanding. Lacuna theory will be used to discover the perceptions of auto commercials by Germans and Americans to discover if differences in cultural communication and cultural understanding exist in advertising creative strategies. The study will find out how these differences, if present, can be identified and understood so that advertising creatives can begin to either implement standardized commercials that are functional for the auto industry in Germany and America or else adapt their campaigns to better target consumers in each country. 9783631393628 Sprache: Englisch Gewicht in Gramm: 23. N° de réf. du vendeur 84108
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
Edité par
Peter Lang Ltd. International Academic Publishers Dez 2002, 2002
ISBN 10 : 3631393628
ISBN 13 : 9783631393628
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural communication and they are interpreted by a specific cultural understanding. Lacuna theory will be used to discover the perceptions of auto commercials by Germans and Americans to discover if differences in cultural communication and cultural understanding exist in advertising creative strategies. The study will find out how these differences, if present, can be identified and understood so that advertising creatives can begin to either implement standardized commercials that are functional for the auto industry in Germany and America or else adapt their campaigns to better target consumers in each country. 190 pp. Englisch. N° de réf. du vendeur 9783631393628
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. Series: Kulturwissenschaftliche Werbeforschung. Num Pages: 188 pages, graph. BIC Classification: GTC; KJMV7. Category: (G) General (US: Trade). Dimension: 151 x 210 x 14. Weight in Grams: 256. . 2002. Paperback. . . . . N° de réf. du vendeur V9783631393628
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural communication and they are interpreted by a specific cultural understanding. Lacuna theory will be used to discover the perceptions of auto commercials by Germans and Americans to discover if differences in cultural communication and cultural understanding exist in advertising creative strategies. The study will find out how these differences, if present, can be identified and understood so that advertising creatives can begin to either implement standardized commercials that are functional for the auto industry in Germany and America or else adapt their campaigns to better target consumers in each country.; Dissertationsschrift. N° de réf. du vendeur 9783631393628
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
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Etat : New. Series: Kulturwissenschaftliche Werbeforschung. Num Pages: 188 pages, graph. BIC Classification: GTC; KJMV7. Category: (G) General (US: Trade). Dimension: 151 x 210 x 14. Weight in Grams: 256. . 2002. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9783631393628
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements r. N° de réf. du vendeur 128905090
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
Vendeur : Rarewaves.com UK, London, Royaume-Uni
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Paperback. Etat : New. This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural communication and they are interpreted by a specific cultural understanding. Lacuna theory will be used to discover the perceptions of auto commercials by Germans and Americans to discover if differences in cultural communication and cultural understanding exist in advertising creative strategies. The study will find out how these differences, if present, can be identified and understood so that advertising creatives can begin to either implement standardized commercials that are functional for the auto industry in Germany and America or else adapt their campaigns to better target consumers in each country. N° de réf. du vendeur LU-9783631393628
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