Articles liés à The Saxophone in Advertising
Synopsis
Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical instruments in a visual commercial context has been much more limited. As particular musical instruments tend to conjure up specific images for their readership and as instruments such as the saxophone have been used in printed advertising for some time, this study deals with this particular aspect. The result is a state-of-the-art investigation into the use of music in commerce and the specific use and the role of the saxophone. This study may be seen as a first stage of an enquiry into the cultural issues which may influence the use of the saxophone, offering an opportunity for initial conclusions to find wider application.
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À propos de l?auteur
The Authors : Axel Eggert studied Business Management in Münster and Hamburg. After graduation he worked for a wire-processing-machine company in the USA. After his Ph.D. he worked for a German car manufacturer and was in charge of customer care (passenger cars). As head of the office in Berlin for a marketing agency (daughter company of this industry group) he further dealt with the automotive industry. He then changed to academia at the University of Applied Sciences in Osnabrück, where he teaches Business Management and Marketing. His academic focus lies in the automotive industry, customer satisfaction and loyalty, international marketing and consumer behaviour. Melanie Vockeroth studied European Business Studies in Osnabrück, Buckinghamshire/England and Granada/Spain. Since her graduation she has been working in the areas of marketing and sales for a German car manufacturer. In her leisure time she plays the accordion, clarinet and saxophone.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Saxophone in Advertising (Markt-Management)
Edité par
Peter Lang GmbH, Internationaler, 2003
ISBN 10 : 3631506791
ISBN 13 : 9783631506790
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paperback
Vendeur : Books From California, Simi Valley, CA, Etats-Unis
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The saxophone in advertising. Markt-Management ; Bd. 5
ISBN 10 : 3631506791
ISBN 13 : 9783631506790
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Broschiert. Etat : Gut. 215 S. : Ill. ; Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 285. N° de réf. du vendeur 1866225
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The Saxophone in Advertising (Markt-Management)
Edité par
Peter Lang GmbH, Internationaler Verlag der Wissen, 2003
ISBN 10 : 3631506791
ISBN 13 : 9783631506790
Ancien ou d'occasion
paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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paperback. Etat : Very Good. Very Good. book. N° de réf. du vendeur ERICA82936315067916
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