Articles liés à Loyalty Schemes in Retailing: A Comparison of Stand-alone...
Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs - Couverture souple
Synopsis
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-of-mouth. While program members showed significantly higher levels of loyalty than non-members, those of the stand-alone solution did so to an even greater extent than those of the coalition scheme. "Best Dissertation of 2011" by the WU – Vienna University of Economics and Business and Winner of the "Outstanding Award 2011" by the ECR Austria.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Nicolas Hoffmann completed his studies the WU – Vienna University of Economics and Business and the FH Joanneum Graz with distinction. He is a recipient of multiple scholarships for academic excellence and was awarded "Best Dissertation of 2011" by the WU, among others. Professionally, he has meanwhile shifted his focus to strategy consulting.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 81,70
EUR 23 expédition depuis Allemagne vers Etats-Unis
Destinations, frais et délaisRésultats de recherche pour Loyalty Schemes in Retailing: A Comparison of Stand-alone...
Image d'archives
Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs (Forschungsergebnisse der Wirtschaftsuniversität Wien)
Edité par
Peter Lang GmbH, Internationaler, 2013
ISBN 10 : 3631638809
ISBN 13 : 9783631638804
Ancien ou d'occasion
paperback
Vendeur : suffolkbooks, Center moriches, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
paperback. Etat : Very Good. Fast Shipping - Safe and Secure 7 days a week! N° de réf. du vendeur 3TWDDA002UDZ
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Loyalty Schemes in Retailing
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-of-mouth. While program members showed significantly higher levels of loyalty than non-members, those of the stand-alone solution did so to an even greater extent than those of the coalition scheme. «Best Dissertation of 2011» by the WU - Vienna University of Economics and Business and Winner of the «Outstanding Award 2011» by the ECR Austria. 296 pp. Englisch. N° de réf. du vendeur 9783631638804
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Loyalty Schemes in Retailing
Edité par
Peter Lang, 2013
ISBN 10 : 3631638809
ISBN 13 : 9783631638804
Neuf
Kartoniert / Broschiert
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 4 sur 5 étoiles
Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generatin. N° de réf. du vendeur 108328396
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Loyalty Schemes in Retailing
Edité par
Peter Lang, Peter Lang Nov 2013, 2013
ISBN 10 : 3631638809
ISBN 13 : 9783631638804
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-of-mouth. While program members showed significantly higher levels of loyalty than non-members, those of the stand-alone solution did so to an even greater extent than those of the coalition scheme. «Best Dissertation of 2011» by the WU ¿ Vienna University of Economics and Business and Winner of the «Outstanding Award 2011» by the ECR Austria. 296 pp. Englisch. N° de réf. du vendeur 9783631638804
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Loyalty Schemes in Retailing : A Comparison of Stand-alone and Multi-partner Programs
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-of-mouth. While program members showed significantly higher levels of loyalty than non-members, those of the stand-alone solution did so to an even greater extent than those of the coalition scheme. «Best Dissertation of 2011» by the WU - Vienna University of Economics and Business and Winner of the «Outstanding Award 2011» by the ECR Austria. N° de réf. du vendeur 9783631638804
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Loyalty Schemes in Retailing | A Comparison of Stand-alone and Multi-partner Programs
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Loyalty Schemes in Retailing | A Comparison of Stand-alone and Multi-partner Programs | Nicolas Hoffmann | Taschenbuch | Englisch | 2013 | Peter Lang | EAN 9783631638804 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. N° de réf. du vendeur 104068137
Quantité disponible : 5 disponible(s)