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The Intelligent Video Technology – Essays on Shopper Behavior at the Point of Sale: Essays on Shopper Behavior at the Point of Sale - Couverture souple
Synopsis
This book centers on the question on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced Intelligent Video Technology (IVT). IVT is a combination of 24/7 digital video monitoring that measures customers' real-time interactions at store-, category- and product-levels. The empirical study tracks over 60,000 shoppers during a six-month period. Shopper's gender, dwell time and engagement within pre-defined locations in the store, as well as actual single product takeaways from the display or shelf are measured precisely. In sum, the author offers a variety of new insights into the shopping behavior of customers shortly before and at the time of purchase or non-purchase.
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À propos de l'auteur
Shyda Valizade-Funder studied Business Management at the University of Mainz and gained eight years of professional experience in international management positions in the FMCG industry. She was a visiting researcher at Columbia Business School, New York, and earned her PhD from the University of Mainz.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The intelligent video technology. Essays on shopper behavior at the point of sale. / Marketing im globalen Wettbewerb ; Vol. 1.
Edité par
Frankfurt, M. : Peter Lang, 2013
ISBN 10 : 363163983X
ISBN 13 : 9783631639832
Ancien ou d'occasion
Originalbroschur.
Vendeur : Borkert, Schwarz und Zerfaß GbR, Berlin, Allemagne
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Originalbroschur. Etat : Sehr gut. 162 S., Abb., graph. Darst. Ein tadelloses Exemplar. - This book centers on the question on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced Intelligent Video Technology (IVT). IVT is a combination of 24/7 digital video monitoring that measures customers real-time interactions at store-, category- and product-levels. The empirical study tracks over 60,000 shoppers during a six-month period. Shoppers gender, dwell time and engagement within pre-defined locations in the store, as well as actual single product takeaways from the display or shelf are measured precisely. In sum, the author offers a variety of new insights into the shopping behavior of customers shortly before and at the time of purchase or non-purchase. ISBN 9783631639832 Sprache: Englisch Gewicht in Gramm: 248. N° de réf. du vendeur 1146501
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The Intelligent Video Technology - Essays on Shopper Behavior at the Point of Sale
Edité par
Peter Lang GmbH, Europaischer Verlag der Wissenschaften, 2013
ISBN 10 : 363163983X
ISBN 13 : 9783631639832
Neuf
Couverture souple
Vendeur : Books Puddle, Woodside, NY, Etats-Unis
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Etat : New. pp. 162. N° de réf. du vendeur 2697351557
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The Intelligent Video Technology - Essays on Shopper Behavior at the Point of Sale
Edité par
Peter Lang Ltd. International Academic Publishers Jan 2013, 2013
ISBN 10 : 363163983X
ISBN 13 : 9783631639832
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book centers on the question on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced Intelligent Video Technology (IVT). IVT is a combination of 24/7 digital video monitoring that measures customers' real-time interactions at store-, category- and product-levels. The empirical study tracks over 60,000 shoppers during a six-month period. Shopper's gender, dwell time and engagement within pre-defined locations in the store, as well as actual single product takeaways from the display or shelf are measured precisely. In sum, the author offers a variety of new insights into the shopping behavior of customers shortly before and at the time of purchase or non-purchase. 162 pp. Englisch. N° de réf. du vendeur 9783631639832
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The Intelligent Video Technology - Essays on Shopper Behavior at the Point of Sale : Essays on Shopper Behavior at the Point of Sale
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book centers on the question on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced Intelligent Video Technology (IVT). IVT is a combination of 24/7 digital video monitoring that measures customers' real-time interactions at store-, category- and product-levels. The empirical study tracks over 60,000 shoppers during a six-month period. Shopper's gender, dwell time and engagement within pre-defined locations in the store, as well as actual single product takeaways from the display or shelf are measured precisely. In sum, the author offers a variety of new insights into the shopping behavior of customers shortly before and at the time of purchase or non-purchase.; Dissertationsschrift. N° de réf. du vendeur 9783631639832
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EUR 54,90
Expédition à EUR 35
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