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EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market - Couverture rigide
Synopsis
Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing : the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action.
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À propos de l?auteur
Sabine El Husseini, Dr., studied Business Economics at the University of Augsburg (Germany) and the University of California, Santa Barbara (USA). She worked as a research assistant at the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU – Otto Beisheim School of Management, Vallendar (Germany). Her research topics include pricing strategy and retail marketing.
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EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market. [WHU, Otto Beisheim School of Management] / Schriften zu Marketing und Handel ; Bd. 15
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Frankfurt, M. : PL Acad. Research, 2014
ISBN 10 : 3631643578
ISBN 13 : 9783631643570
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Pp. Etat : Sehr gut. XXI, 127 S. ; 22 cm Tadelloses Exemplar. ISBN 9783631643570 Sprache: Englisch Gewicht in Gramm: 225. N° de réf. du vendeur 1088592
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EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (15) (Schriften zu Marketing und Handel)
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ISBN 10 : 3631643578
ISBN 13 : 9783631643570
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hardcover. Etat : Very Good. EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (15) (Schriften zu Marketing und Handel) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9783631643570
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EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (15) (Schriften zu Marketing und Handel)
Edité par
- -, 2014
ISBN 10 : 3631643578
ISBN 13 : 9783631643570
Ancien ou d'occasion
Couverture rigide
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hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9783631643570
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EDLP versus Hi-Lo Pricing Strategies in Retailing
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EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel)
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Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2014
ISBN 10 : 3631643578
ISBN 13 : 9783631643570
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EDLP versus Hi-Lo Pricing Strategies in Retailing
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer s . N° de réf. du vendeur 116457602
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EDLP versus Hi-Lo Pricing Strategies in Retailing : Literature Review and Empirical Examinations in the German Retail Market
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action. N° de réf. du vendeur 9783631643570
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EDLP versus Hi-Lo Pricing Strategies in Retailing
Edité par
Peter Lang Apr 2014, 2014
ISBN 10 : 3631643578
ISBN 13 : 9783631643570
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action. 150 pp. Englisch. N° de réf. du vendeur 9783631643570
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EDLP Versus Hi-Lo Pricing Strategies in Retailing : Literature Review and Empirical Examinations in the German Retail Market
Edité par
Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2014
ISBN 10 : 3631643578
ISBN 13 : 9783631643570
Neuf
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Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : New. N° de réf. du vendeur 24807009-n
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EDLP Versus Hi-Lo Pricing Strategies in Retailing : Literature Review and Empirical Examinations in the German Retail Market
Edité par
Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2014
ISBN 10 : 3631643578
ISBN 13 : 9783631643570
Neuf
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 24807009-n
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