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Research Methods and Techniques in Public Relations and Advertising - Couverture souple

 
9783631718766: Research Methods and Techniques in Public Relations and Advertising
Couverture souple
ISBN 10 : 3631718764 ISBN 13 : 9783631718766
Editeur : Peter Lang AG, 2017

Synopsis

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Bayram Oğuz Aydın holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management.

Emine Şahin is Assistant Professor at Gaziantep University. She holds a PhD in Public Relations and Publicity from Selçuk University. Her research focuses on advertising, interculturality, interpersonal communication and image management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang AG
Date d'édition
2017
Langue
anglais
ISBN 10 
3631718764
ISBN 13 
9783631718766
Reliure
Broché
Nombre de pages
224
Éditeur
Aydin Bayram, Sahin Emine
Coordonnées du fabricant
Peter Lang Group AG
https://www.peterlang.com/

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