Articles liés à Public Relations In The Networked Publics

Public Relations In The Networked Publics - Couverture souple

 
9783631803998: Public Relations In The Networked Publics
Couverture souple
ISBN 10 : 3631803990 ISBN 13 : 9783631803998
Editeur : Peter Lang, 2020

Synopsis

In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Bayram Oğuz AYDIN is Associate Professor at the University of Gaziantep. His areas of interest include online communities, network analysis, public relations education, online reputation management and crisis management.

Salih GÜRBÜZ is Assistant Professor at the University of Necmettin Erbakan. His areas of interest include new media, impression management and corporate image, political communication, social integration of immigrants and semiology.

Özlem DUĞAN is Associate Professor at the University of Uşak. Her areas of interest include crisis communication, public relations education, public relations writing and health communication.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang
Date d'édition
2020
Langue
anglais
ISBN 10 
3631803990
ISBN 13 
9783631803998
Reliure
Broché
Nombre de pages
284
Éditeur
Aydin
Coordonnées du fabricant
non disponible
Personne responsable
non disponible