Consumer Behavior Models - Couverture souple

 
9783631804933: Consumer Behavior Models
Couverture souple
ISBN 10 : 3631804938 ISBN 13 : 9783631804933
Editeur : Peter Lang, 2020

Synopsis

The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Hasret Aktaş is Associate Professor at Selçuk University, Faculty of Communication, Public Relations and Publicity Department.

Göksel Şimşek is Associate Professor at Selçuk University, Faculty of Communication, Public Advertising Department.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang
Date d'édition
2020
Langue
anglais
ISBN 10 
3631804938
ISBN 13 
9783631804933
Reliure
Broché
Nombre de pages
220
Éditeur
Aktaş
Coordonnées du fabricant
non disponible
Personne responsable
non disponible