Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry.Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport. 40 pp. Englisch. N° de réf. du vendeur 9783638642989
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet¿s corporate history and its current position within the airline industry.Then, an external and internal analysis of EasyJet¿s business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet¿s growth in international air transport.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 40 pp. Englisch. N° de réf. du vendeur 9783638642989
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry.Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport. N° de réf. du vendeur 9783638642989
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Vendeur : preigu, Osnabrück, Allemagne
Taschenbuch. Etat : Neu. A case study of EasyJet and the airline industry | Florian Mayer | Taschenbuch | 40 S. | Englisch | 2007 | GRIN Verlag | EAN 9783638642989 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. N° de réf. du vendeur 101939118
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Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet¿s corporate history and its current position within the airline industry.Then, an external and internal analysis of EasyJet¿s business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet¿s growth in international air transport. N° de réf. du vendeur 3955600/2
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