Affirmative action on the playlist - An analysis of the representation of African-Americans on MTV - Couverture souple

Name: Affirmative action on the playlist - An analysis of the representation of African-Americans on MTV
Author: Koch, Christoph
ISBN: 9783638756396

Koch, Christoph

9783638756396: Affirmative action on the playlist - An analysis of the representation of African-Americans on MTV

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ISBN 10 : 3638756394 ISBN 13 : 9783638756396

Editeur : GRIN Verlag, 2007

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Seminar paper from the year 1999 in the subject Communications - Movies and Television, grade: 1 (A), Ohio University (School of Telecommunication), course: Multicultural Broadcasting, language: English, abstract: MTV - an "all encompassing mediator of popular culture" (Goodwin, 1992) or as the Washington Post once put it "perhaps the most influential single cultural product of the [eighties]" (McGrath 1996, p. 8). A trademark that has become a synonym for modern television, fast moving pictures and even a certain lifestyle. 'MTV generation', 'MTV-like', 'I want my MTV' etc. But MTV is more than entertainment for teenagers and music with colorful pictures around it - It is not only the world's fastest growing network but also a powerful gatekeeper. Whoever makes it onto the playlist of the network can expect their CD sales to skyrocket and his concerts to be sold out. But the question is, is MTV giving everybody the same chance? This research paper deals with the question of how black people are represented in the music programming of MTV. Although MTV today features more game, quiz and celebrity shows and less music videos than it did in the 1980s, it can still be considered 'Music Television' and has 50 different titles in rotation each week. To find out more about the representation of African-Americans on MTV, the following hypotheses will be tested: H1: The percentage of black artists on MTV's playlist has increased significantly over the last decade with a particular strong increase in the middle of the 1990s. H2: The percentage of other minorities (like Asians, Hispanics, etc.) in contrast has not increased over the last 10 years. H3: The percentage of black artists on MTV's playlist is higher in February (Black History Month) than in another random month. In the first chapters, however, MTV's history will be briefly examined as well as its role as a strong gatekeeper in the music industry. Additionally, the big controversy that took place i

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�diteur: GRIN Verlag
Date d'�dition: 2007
Langue: anglais
ISBN 10: 3638756394
ISBN 13: 9783638756396
Reliure: Broch�
Nombre de pages: 24
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Affirmative action on the playlist - An analysis of the representation of African-Americans on MTV

Christoph Koch

Edit� par GRIN Verlag Sep 2007, 2007

ISBN 10 : 3638756394 ISBN 13 : 9783638756396

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 1999 in the subject Communications - Movies and Television, grade: 1 (A), Ohio University (School of Telecommunication), course: Multicultural Broadcasting, language: English, abstract: MTV - an 'all encompassing mediator of popular culture' (Goodwin, 1992) or as the Washington Post once put it 'perhaps the most influential single cultural product of the [eighties]' (McGrath 1996, p. 8). A trademark that has become a synonym for modern television, fast moving pictures and even a certain lifestyle. 'MTV generation', 'MTV-like', 'I want my MTV' etc. But MTV is more than entertainment for teenagers and music with colorful pictures around it - It is not only the world's fastest growing network but also a powerful gatekeeper. Whoever makes it onto the playlist of the network can expect their CD sales to skyrocket and his concerts to be sold out. But the question is, is MTV giving everybody the same chance This research paper deals with the question of how black people are represented in the music programming of MTV. Although MTV today features more game, quiz and celebrity shows and less music videos than it did in the 1980s, it can still be considered 'Music Television' and has 50 different titles in rotation each week. To find out more about the representation of African-Americans on MTV, the following hypotheses will be tested:H1: The percentage of black artists on MTV's playlist has increased significantly over the last decade with a particular strong increase in the middle of the 1990s.H2: The percentage of other minorities (like Asians, Hispanics, etc.) in contrast has not increased over the last 10 years.H3: The percentage of black artists on MTV's playlist is higher in February (Black History Month) than in another random month.In the first chapters, however, MTV's history will be briefly examined as well as its role as a strong gatekeeper in the music industry. Additionally, the big controversy that took place in the early years of MTV, when several black artists protested the network's 'impenetrable racial barrier' (Idowu 1999, p. 41) will be talked about. 24 pp. Englisch. N� de r�f. du vendeur 9783638756396

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Affirmative action on the playlist - An analysis of the representation of African-Americans on MTV

Christoph Koch

Edit� par GRIN Verlag, 2007

ISBN 10 : 3638756394 ISBN 13 : 9783638756396

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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 1999 in the subject Communications - Movies and Television, grade: 1 (A), Ohio University (School of Telecommunication), course: Multicultural Broadcasting, language: English, abstract: MTV - an 'all encompassing mediator of popular culture' (Goodwin, 1992) or as the Washington Post once put it 'perhaps the most influential single cultural product of the [eighties]' (McGrath 1996, p. 8). A trademark that has become a synonym for modern television, fast moving pictures and even a certain lifestyle. 'MTV generation', 'MTV-like', 'I want my MTV' etc. But MTV is more than entertainment for teenagers and music with colorful pictures around it - It is not only the world's fastest growing network but also a powerful gatekeeper. Whoever makes it onto the playlist of the network can expect their CD sales to skyrocket and his concerts to be sold out. But the question is, is MTV giving everybody the same chance This research paper deals with the question of how black people are represented in the music programming of MTV. Although MTV today features more game, quiz and celebrity shows and less music videos than it did in the 1980s, it can still be considered 'Music Television' and has 50 different titles in rotation each week. To find out more about the representation of African-Americans on MTV, the following hypotheses will be tested:H1: The percentage of black artists on MTV's playlist has increased significantly over the last decade with a particular strong increase in the middle of the 1990s.H2: The percentage of other minorities (like Asians, Hispanics, etc.) in contrast has not increased over the last 10 years.H3: The percentage of black artists on MTV's playlist is higher in February (Black History Month) than in another random month.In the first chapters, however, MTV's history will be briefly examined as well as its role as a strong gatekeeper in the music industry. Additionally, the big controversy that took place in the early years of MTV, when several black artists protested the network's 'impenetrable racial barrier' (Idowu 1999, p. 41) will be talked about. N� de r�f. du vendeur 9783638756396

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Affirmative action on the playlist - An analysis of the representation of African-Americans on MTV

Christoph Koch

Edit� par GRIN Verlag Sep 2007, 2007

ISBN 10 : 3638756394 ISBN 13 : 9783638756396

Neuf Taschenbuch

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 1999 in the subject Communications - Movies and Television, grade: 1 (A), Ohio University (School of Telecommunication), course: Multicultural Broadcasting, language: English, abstract: MTV � an �all encompassing mediator of popular culture� (Goodwin, 1992) or as the Washington Post once put it �perhaps the most influential single cultural product of the [eighties]� (McGrath 1996, p. 8). A trademark that has become a synonym for modern television, fast moving pictures and even a certain lifestyle. �MTV generation�, �MTV-like�, �I want my MTV� etc. But MTV is more than entertainment for teenagers and music with colorful pictures around it � It is not only the world�s fastest growing network but also a powerful gatekeeper. Whoever makes it onto the playlist of the network can expect their CD sales to skyrocket and his concerts to be sold out. But the question is, is MTV giving everybody the same chance This research paper deals with the question of how black people are represented in the music programming of MTV. Although MTV today features more game, quiz and celebrity shows and less music videos than it did in the 1980s, it can still be considered �Music Television� and has 50 different titles in rotation each week.To find out more about the representation of African-Americans on MTV, the following hypotheses will be tested:H1: The percentage of black artists on MTV�s playlist has increased significantly over the last decade with a particular strong increase in the middle of the 1990s.H2: The percentage of other minorities (like Asians, Hispanics, etc.) in contrast has not increased over the last 10 years.H3: The percentage of black artists on MTV�s playlist is higher in February (Black History Month) than in another random month.In the first chapters, however, MTV�s history will be briefly examined as well as its role as a strong gatekeeper in the music industry. Additionally, the big controversy that took place in the early years of MTV, when several black artists protested the network�s �impenetrable racial barrier� (Idowu 1999, p. 41) will be talked about.GRIN Publishing GmbH, Waltherstra�e 23, 80337 M�nchen 24 pp. Englisch. N� de r�f. du vendeur 9783638756396

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