New Product Development Performance: Using Networks to Access Information - Couverture souple

Wessel, Kirk

 
9783639036435: New Product Development Performance: Using Networks to Access Information
Couverture souple
ISBN 10 : 3639036433 ISBN 13 : 9783639036435
Editeur : VDM Verlag Dr. Müller, 2008

Synopsis

This study contributes to the understanding of New Product Development (NPD) performance by demonstrating how formal interfirm collaborative relationships provide access to important information and how the structure of the formal interfirm network impacts NPD in different ways. The study also develops a dimension of networks, network diversity, and its contribution to NPD performance. In exploring how NPD performance is affected by information available between firms with formal cooperation agreements, it suggests that two aspects of the formal external information network, variety and control, have an impact on a firms NPD performance. Network theory is used to understand information variety and control during NPD. Analyzing a firms egocentric network of formal relationships provides insight about information availability. Egocentric network diversity serves as a proxy for variety of information and egocentric structural holes (connectedness) provide an understanding of information control. The study shows that each of these factors has a differing relationship with three dimensions of NPD performance: innovativeness, speed, and market performance.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This study contributes to the understanding of New Product Development (NPD) performance by demonstrating how formal interfirm collaborative relationships provide access to important information and how the structure of the formal interfirm network impacts NPD in different ways. The study also develops a dimension of networks, network diversity, and its contribution to NPD performance. In exploring how NPD performance is affected by information available between firms with formal cooperation agreements, it suggests that two aspects of the formal external information network, variety and control, have an impact on a firms NPD performance. Network theory is used to understand information variety and control during NPD. Analyzing a firms egocentric network of formal relationships provides insight about information availability. Egocentric network diversity serves as a proxy for variety of information and egocentric structural holes (connectedness) provide an understanding of information control. The study shows that each of these factors has a differing relationship with three dimensions of NPD performance: innovativeness, speed, and market performance.

Biographie de l'auteur

Kirk has served as an aviation squadron commanding officer in the US Navy, an executive for large companies, a partner in a consulting firm, a board chair of nonprofit organizations, and currently as an Associate Professor of Management at Westminster College. He has a BS from the US Naval Academy and an MBA and Ph.D from the University of Utah.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2008
Langue
anglais
ISBN 10 
3639036433
ISBN 13 
9783639036435
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne