Articles liés à Developing the Business Case for a New Mobile Service

Developing the Business Case for a New Mobile Service - Couverture souple

Arvai, Peter

 
9783639048155: Developing the Business Case for a New Mobile Service
Couverture souple
ISBN 10 : 3639048156 ISBN 13 : 9783639048155
Editeur : VDM Verlag Dr. Mueller E.K., 2008

Synopsis

Are business models born over night? Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires four elements: management involvement, candor, discussion facilitation and, last but not least, a clearly defined purpose. This work also reviews the aca-demic thought on innovations and business models as described by Chesbrough, Christensen, Osterwalder and Pigneur. The author suggests a process oriented perspective that takes into account the collaborative learning progression that occurs when innovators have to decide on a business model.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Mueller E.K.
Date d'édition
2008
Langue
anglais
ISBN 10 
3639048156
ISBN 13 
9783639048155
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
non disponible