Competitive Strategy in the Supply Chain: The Inter-relationship Between Product Nature, Supply Chain Strategy, and Business Performance - Couverture souple

Lo, Sonia M; Power, Damien J

 
9783639052176: Competitive Strategy in the Supply Chain: The Inter-relationship Between Product Nature, Supply Chain Strategy, and Business Performance
Couverture souple
ISBN 10 : 363905217X ISBN 13 : 9783639052176
Editeur : VDM Verlag Dr. Mueller E.K., 2008

Synopsis

As market globalization and technological change accelerate, com-petition between firms has migrated from a focus on the individual firm to networks of firms operating as trading partners within a chain of supply. As a result of this trend the traditional way of determining a strategy within a firm has come into question. The concept of supply chain strategy has consequently been developed. This book reviews the role of product demand characteristics (using Fisher's (1997) four-cell model as the framework) in the determination of supply chain strategy, and the subsequent impact on firm performance. This book sheds new light on the determination of an appropriate supply chain strategy that will be of value to both academic researchers and management practitioners alike. In particular, the potential power of developing hybrid strategies that are responsive to the changing dynamics of the marketplace is highlighted.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Mueller E.K.
Date d'édition
2008
Langue
anglais
ISBN 10 
363905217X
ISBN 13 
9783639052176
Reliure
Broché
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
non disponible