A Qualitative Study of the E-commerce Process: An Entrepreneurial Perspective - Couverture souple

Pedersen, Eric

 
9783639069082: A Qualitative Study of the E-commerce Process: An Entrepreneurial Perspective
Couverture souple
ISBN 10 : 3639069080 ISBN 13 : 9783639069082
Editeur : VDM Verlag Dr. Mueller E.K., 2008

Synopsis

This research provides an experiential perspective of the process used by successful electronic commerce entrepreneurs. A big picture view or model of the electronic commerce process emerged from over fifty observations, interviews, and follow-up interactions. Observations, interviews, and follow-up interactions provided a rich description of the electronic commerce process elements as well as key inter-relationships of process elements. Emergent themes included (a) utilization of e-commerce process, (b) process inter-relationships, (c) fundamental knowledge, skills, and abilities, (d) opportunity assessment, (e) market research, (f) competitive assessment, (g) strategy development, (h) financial development, (i) risk assessment, (j) technical development, (k) web review, (l) technical management, (m) launch and implementation, and (n) on-going innovation. Inter-relationships between the themes were identified and explored.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Mueller E.K.
Date d'édition
2008
Langue
anglais
ISBN 10 
3639069080
ISBN 13 
9783639069082
Reliure
Broché
Nombre de pages
188
Coordonnées du fabricant
non disponible
Personne responsable
non disponible