Globalization of Chinese Companies - Couverture souple

Jiang, Kevin

Couverture souple

ISBN 10 : 3639072529 ISBN 13 : 9783639072525

Editeur : VDM Verlag Dr. Mueller E.K., 2008

Synopsis

Over the past 30 years, China has enjoyed the longest and most rapid economic development in history. As part of that phenomenon, Chinese companies such as Lenovo, Huawei and Haier have in recent years increasingly stepped up their internationalization efforts in order to compete globally. Despite the huge business impact and future implications, there is little academic literature on globalization trend of Chinese companies from a corporate strategic perspective, since most of the existing literature derives from a macro-economic standpoint. This book therefore provides a pioneering and refreshing analysis of the global corporate strategies and development of two of the largest Chinese companies (Huawei & ZTE), in one of the most fast-paced industries (telecommunications). Using a proven analysis framework, key characteristics of the globalization strategies of Chinese companies were identified and analyzed. This book aims to shed some light on corporate strategies of Chinese companies with global aspirations, and should be especially useful to senior executives in multinational companies, or anyone else interested in understanding Chinese corporate behavior and global strategies.

Détails de l'édition

• Éditeur: VDM Verlag Dr. Mueller E.K.
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 3639072529
• ISBN 13: 9783639072525
• Reliure: Broché
• Nombre de pages: 100
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible