Articles liés à Dynamic Packaging Portals on the Internet: Usability...

Dynamic Packaging Portals on the Internet: Usability Analysis - Couverture souple

Iordanova - Krasteva, Elitza

 
9783639076882: Dynamic Packaging Portals on the Internet: Usability Analysis
Couverture souple
ISBN 10 : 3639076885 ISBN 13 : 9783639076882
Editeur : VDM Verlag Dr. Müller, 2009

Synopsis

The focus of this book is on new technologies in tourism industry and in particular on their implementation in user friendly and time saving booking procedures. This book has a dual objective - on the one hand, it shows what kind of features should be maintained by dynamic packaging portals on the Internet in order to be competitive and to keep high recommender and booking rates, and on the other hand, it explores the factors that have influence over users? satisfaction with the use of dynamic packaging portals. It includes hints for travel agents and travel agencies, who want to go ?on the web?, to be successful with the structure of their web sites and to reinforce some features more than others. A limited number of studies concerning Dynamic Packaging Portals on the Internet exists in the literature due to their recent emergence and complex nature. Hence, this book is a valuable basis for further research in a new and prospective area.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The focus of this book is on new technologies in tourism industry and in particular on their implementation in user friendly and time saving booking procedures. This book has a dual objective - on the one hand, it shows what kind of features should be maintained by dynamic packaging portals on the Internet in order to be competitive and to keep high recommender and booking rates, and on the other hand, it explores the factors that have influence over users? satisfaction with the use of dynamic packaging portals. It includes hints for travel agents and travel agencies, who want to go ?on the web?, to be successful with the structure of their web sites and to reinforce some features more than others. A limited number of studies concerning Dynamic Packaging Portals on the Internet exists in the literature due to their recent emergence and complex nature. Hence, this book is a valuable basis for further research in a new and prospective area.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2009
Langue
anglais
ISBN 10 
3639076885
ISBN 13 
9783639076882
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
non disponible