SUSTAINABLE FUTURE? Environmental Impacts on Market Strategies of the European Automotive Industry - Couverture souple

9783639078978: SUSTAINABLE FUTURE? Environmental Impacts on Market Strategies of the European Automotive Industry

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ISBN 10 : 3639078977 ISBN 13 : 9783639078978

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Langue: anglais
ISBN 10: 3639078977
ISBN 13: 9783639078978
Reliure: Broch�
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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SUSTAINABLE FUTURE?

R�lfs, Thomas Sebastian

ISBN 10 : 3639078977 ISBN 13 : 9783639078978

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SUSTAINABLE FUTURE?

R�lfs, Thomas Sebastian

ISBN 10 : 3639078977 ISBN 13 : 9783639078978

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SUSTAINABLE FUTURE?

R�lfs, Thomas Sebastian

ISBN 10 : 3639078977 ISBN 13 : 9783639078978

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SUSTAINABLE FUTURE? : Environmental Impacts on Market Strategies of the European Automotive Industry

Thomas S. R�lfs

Edit� par VDM Verlag Dr. M�ller

ISBN 10 : 3639078977 ISBN 13 : 9783639078978

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book describes the intents of environmentalimpacts on market strategies of the Europeanautomotive industry. Against the background of theliterature in deep specialities of growth andcompetition strategies are pointed out. This is thebasis to discuss environmental impacts which mightbear exciting challenges for market strategies. Themacro and micro environment of the Europeanautomotive industry is described and analysed byusing the PEST-analysis and Michael Porter s model of FIVE-FORCES affecting an industry. After havinglooked at the historical developments, the authordescribes environmental impacts which results incorporate rethinking, creating green products and agreen marketing challenge. The strategic relevance isdiscussed on the background of growth and competitionstrategies. The conservation of the environment as apublic good is worked out. Especial theresponsibility of the peoples of the world, thenecessity of a consumer rethinking, and therethinking of consumption patterns are major assignedduties of our generation. It is always the righttime to start an alteration but better do it todaythan tomorrow! N� de r�f. du vendeur 9783639078978

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