Branding and Corporate Identity: A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects - Couverture souple

Wasmuht, Barbara

 
9783639093339: Branding and Corporate Identity: A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects
Couverture souple
ISBN 10 : 363909333X ISBN 13 : 9783639093339
Editeur : VDM Verlag Dr. Mueller E.K., 2008

Synopsis

Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Mueller E.K.
Date d'édition
2008
Langue
anglais
ISBN 10 
363909333X
ISBN 13 
9783639093339
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
non disponible