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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes - Couverture souple
Synopsis
Did you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the checkout? Did you ever purchase an item, used it, and returned it to the store afterwards for a refund? Did you ever copy a CD (music/video) from a friend? These and many more are all widespread everyday deceptions by which we ¿consumers¿ benefit at the expense of the seller¿ The general purpose of the present dissertation was to contribute to a more thorough understanding of the why of consumer ethics, allowing marketers to predict unethical consumer behavior, and ultimately prevent consumers from taking advantage of the seller. More specifically, the impact of 1/ individual characteristics (personal values), 2/ situational circumstances (relationship marketing), and 3/ emotional experiences (guilt) within the ethical decision-making processes of consumers are investigated.
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Understanding Ethical Consumer Behavior
Edité par
VDM Verlag Dr. Müller, 2008
ISBN 10 : 3639094352
ISBN 13 : 9783639094350
Neuf
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Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Did you ever take something in a supermarket withoutpaying for it? Did you ever keep quiet when receivingtoo much change at the checkout? Did you everpurchase an item, used it, and returned it to thestore afterwards for a refund? Did. N° de réf. du vendeur 4956862
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes
Edité par
VDM Verlag Dr. Müller, 2008
ISBN 10 : 3639094352
ISBN 13 : 9783639094350
Neuf
Couverture souple
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Understanding Ethical Consumer Behavior The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers Ethical DecisionMaking Processes
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Understanding Ethical Consumer Behavior The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers Ethical DecisionMaking Processes
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers� Ethical Decision-Making Processes
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VDM Verlag Dr. M�ller 2008-12-23, 2008
ISBN 10 : 3639094352
ISBN 13 : 9783639094350
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes
Edité par
VDM Verlag Dr. Müller, 2008
ISBN 10 : 3639094352
ISBN 13 : 9783639094350
Neuf
Couverture souple
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Understanding Ethical Consumer Behavior : The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers Ethical Decision-Making Processes
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Did you ever take something in a supermarket withoutpaying for it Did you ever keep quiet when receivingtoo much change at the checkout Did you everpurchase an item, used it, and returned it to thestore afterwards for a refund Did you ever copy a CD(music/video) from a friend These and many more are all widespread everydaydeceptions by which we consumers benefit at theexpense of the seller The general purpose of thepresent dissertation was to contribute to a morethorough understanding of the why of consumer ethics,allowing marketers to predict unethical consumerbehavior, and ultimately prevent consumers fromtaking advantage of the seller. More specifically,the impact of 1/ individual characteristics (personalvalues), 2/ situational circumstances (relationshipmarketing), and 3/ emotional experiences (guilt)within the ethical decision-making processes ofconsumers are investigated. N° de réf. du vendeur 9783639094350
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes
Edité par
VDM Verlag Dr. Müller, 2008
ISBN 10 : 3639094352
ISBN 13 : 9783639094350
Neuf
Couverture souple
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