Consumer price perception in virtual environments - Couverture souple

Mondéjar-Jiménez, Juan-Antonio

 
9783639103489: Consumer price perception in virtual environments
Couverture souple
ISBN 10 : 3639103483 ISBN 13 : 9783639103489
Editeur : VDM Verlag Dr. Müller, 2009

Synopsis

It is hard in a few paragraphs to sum up a doctoral thesis of nearly 500 pages that represents the work of several years, though it is possible to highlight the most notable aspects in scientific and technical terms, especially in the economic and social field. The specific focus of the thesis is an analysis of the effect of the currency changeover on consumer behaviour with regard to prices. As conclusions of this work we may highlight the importance and usefulness of the computer tool for simulating a virtual shopping environment in the analysis of consumer behaviour on the basis of a conceptual and applied study of how certain dimensions of perception and the decision-making process are affected by two factors. The use of the computer tool allows us to identify new concepts and to make an analysis of the cognitive process associated with a decision-making event in a dynamic and precise way.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

It is hard in a few paragraphs to sum up a doctoral thesis of nearly 500 pages that represents the work of several years, though it is possible to highlight the most notable aspects in scientific and technical terms, especially in the economic and social field. The specific focus of the thesis is an analysis of the effect of the currency changeover on consumer behaviour with regard to prices. As conclusions of this work we may highlight the importance and usefulness of the computer tool for simulating a virtual shopping environment in the analysis of consumer behaviour on the basis of a conceptual and applied study of how certain dimensions of perception and the decision-making process are affected by two factors. The use of the computer tool allows us to identify new concepts and to make an analysis of the cognitive process associated with a decision-making event in a dynamic and precise way.

Biographie de l'auteur

PhD and Degree in Business Administration by University of Castilla-La Mancha. Degree in Advanced Studies in Marketing at the same university. Assistant Professor in Marketing at Faculty of Social Sciences of Cuenca. University of Castilla-La Mancha (Spain). Research Interest: Price perception, consumer behavior and tourism marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2009
Langue
anglais
ISBN 10 
3639103483
ISBN 13 
9783639103489
Reliure
Broché
Nombre de pages
476
Coordonnées du fabricant
non disponible
Personne responsable
non disponible