A Semiotic Phenomenology of Visual Rhetoric: Communication and Perception of Attributes of Cultural Sustainability in the Visual Environment of Public Housing - Couverture souple

Ma, Magdy

 
9783639121391: A Semiotic Phenomenology of Visual Rhetoric: Communication and Perception of Attributes of Cultural Sustainability in the Visual Environment of Public Housing
Couverture souple
ISBN 10 : 3639121392 ISBN 13 : 9783639121391
Editeur : VDM Verlag, 2009

Synopsis

The challenge of communicating ideas of cultural sustainability by visual means was rarely studied for the lack of theoretical/methodological approaches to cope with the visual-human interaction. In this book, a theoretical framework comprising rhetoric, semiotics, phenomenology, and a mixed-method "concurrent nested qual+QUAL" strategy, were developed to explore residents' experience engaging with the visual phenomenon of public graphics and public art in public housing. Its focus concerns how design, meaning, and experience of visuals evoked in residents a sense of cultural sustainability. The study identifies a rhetorical situation in the semiotic neighborhoods of housing, that communication and perception of cultural sustainability involved the rhetorical encoding of intended meanings into designs, which residents decoded, generating cultural meaning that evoked thoughts, feelings about the vitality of their community, continuity of culture - result of "visuality," interrelationship among design persuasion, visual signification, viewing experience. This book bridges the fields of communication and sustainability, pushes forward the new area of study - cultural sustainability.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The challenge of communicating ideas of cultural sustainability by visual means was rarely studied for the lack of theoretical/methodological approaches to cope with the visual-human interaction. In this book, a theoretical framework comprising rhetoric, semiotics, phenomenology, and a mixed-method "concurrent nested qual+QUAL" strategy, were developed to explore residents' experience engaging with the visual phenomenon of public graphics and public art in public housing. Its focus concerns how design, meaning, and experience of visuals evoked in residents a sense of cultural sustainability. The study identifies a rhetorical situation in the semiotic neighborhoods of housing, that communication and perception of cultural sustainability involved the rhetorical encoding of intended meanings into designs, which residents decoded, generating cultural meaning that evoked thoughts, feelings about the vitality of their community, continuity of culture - result of "visuality," interrelationship among design persuasion, visual signification, viewing experience. This book bridges the fields of communication and sustainability, pushes forward the new area of study - cultural sustainability.

Biographie de l'auteur

Magdy Ma, Ph.D. North Carolina State U; Project manager, Hong Kong Polytechnic University. A former Senior Information Officer with HK Government; had created visual design solutions for a wide range of public service ad campaigns. Research interests: visual rhetoric / design, environmental aesthetics, urban communication, cultural sustainability.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag
Date d'édition
2009
Langue
anglais
ISBN 10 
3639121392
ISBN 13 
9783639121391
Reliure
Broché
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
non disponible