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The Matrix Phenomenon: A Linguistic and Multimodal Analysis - Couverture souple

Maiorani, Arianna

 
9783639132168: The Matrix Phenomenon: A Linguistic and Multimodal Analysis
Couverture souple
ISBN 10 : 3639132165 ISBN 13 : 9783639132168
Editeur : VDM Verlag Dr. Müller, 2009

Synopsis

In 1999, just at the turn of the third millenium, the first episode of The Matrix movie trilogy was released, marking the beginning of a new trend in science fiction movies and also in the perception of motion pictures as interactive social and commercial events. What made the Matrix movie trilogy a cutting edge phenomenon was not only the use of incredibly innovative special effects and shooting techniques but also, and maybe primarily, the fact that the whole plot is based on the idea that an Internet connection gives access not to a virtual world but to a virtual reality which is believed to be real. The Matrix promotional campaign developed over the years according to the audience¿s response to each movie and the various products put on the market. This book analyses the communicative aspects of this multi-media phenomenon through a multimodal discourse analysis, in order to understand how the Matrix market was advertised and managed to be still thriving by relying on different aspects of the Matrix social and cultural impact.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In 1999, just at the turn of the third millenium, the first episode of The Matrix movie trilogy was released, marking the beginning of a new trend in science fiction movies and also in the perception of motion pictures as interactive social and commercial events. What made the Matrix movie trilogy a cutting edge phenomenon was not only the use of incredibly innovative special effects and shooting techniques but also, and maybe primarily, the fact that the whole plot is based on the idea that an Internet connection gives access not to a virtual world but to a virtual reality which is believed to be real. The Matrix promotional campaign developed over the years according to the audience¿s response to each movie and the various products put on the market. This book analyses the communicative aspects of this multi-media phenomenon through a multimodal discourse analysis, in order to understand how the Matrix market was advertised and managed to be still thriving by relying on different aspects of the Matrix social and cultural impact.

Biographie de l'auteur

Arianna Maiorani is Lecturer in Linguistics at Loughborough University, UK. Her main fields of research are Systemic Functional Linguistics and Multimodality. She studies multi- media cultural phenomena from a multi-semiotic perspective, in order to investigate how the concept of ¿language¿ evolves through multimodal communication.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2009
Langue
anglais
ISBN 10 
3639132165
ISBN 13 
9783639132168
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
non disponible