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Soft Computing for Product Form and Product Color Design: A Case Study of Mobile Phones - Couverture souple

Lin, Yang-Cheng

 
9783639133615: Soft Computing for Product Form and Product Color Design: A Case Study of Mobile Phones
Couverture souple
ISBN 10 : 3639133617 ISBN 13 : 9783639133615
Editeur : VDM Verlag Dr. Müller, 2009

Synopsis

Consumers are the crucial point for a product successful or not in the high competitive market. Whether consumers choose a product is often a black box, and thus cannot be precisely described. As such, soft computing (SC) is well suited to illustrate consumers' perception. SC is defined as an emerging approach to reasoning and learning the human mind in an uncertainty and imprecision environment. SC comprises several computing methods, such as neural networks, fuzzy logic, and tabu search. This book demonstrates the advantage of using SC for the product form and the product color design. An experimental study on mobile phones is conducted as mobile phones are currently the most popular consumer product and exhibit wide variety in product form and color. The approach of this book can help product designers understand consumers' perception and translate consumers' feeling of a product into design elements. The design database provides useful insights to facilitate and simulate the design process of products, when combined with the computer-aided design system and the virtual reality technology. This approach is applicable to other products with various design elements.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Consumers are the crucial point for a product successful or not in the high competitive market. Whether consumers choose a product is often a black box, and thus cannot be precisely described. As such, soft computing (SC) is well suited to illustrate consumers' perception. SC is defined as an emerging approach to reasoning and learning the human mind in an uncertainty and imprecision environment. SC comprises several computing methods, such as neural networks, fuzzy logic, and tabu search. This book demonstrates the advantage of using SC for the product form and the product color design. An experimental study on mobile phones is conducted as mobile phones are currently the most popular consumer product and exhibit wide variety in product form and color. The approach of this book can help product designers understand consumers' perception and translate consumers' feeling of a product into design elements. The design database provides useful insights to facilitate and simulate the design process of products, when combined with the computer-aided design system and the virtual reality technology. This approach is applicable to other products with various design elements.

Biographie de l'auteur

Yang-Cheng Lin is with the Department of Arts and Design, National Dong Hwa University, Taiwan (e-mail: lyc0914@cm1.hinet.net). Graduated from the National Cheng Kung University, Taiwan with a PhD of Industrial Design in 2004. Research Interests: Product Design, Human Factors, Artificial Intelligence, Digital Design, Computer Animation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2009
Langue
anglais
ISBN 10 
3639133617
ISBN 13 
9783639133615
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
non disponible
Personne responsable
non disponible