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Destination Involvement and Travelers? Revisit Intentions: Concepts, Theories, and Models - Couverture souple

Hu, Bo

 
9783639139471: Destination Involvement and Travelers? Revisit Intentions: Concepts, Theories, and Models
Couverture souple
ISBN 10 : 363913947X ISBN 13 : 9783639139471
Editeur : VDM Verlag, 2009

Synopsis

Repeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theoretically, this study was built upon the theories of consumer decision processes and the purchase-consumption feedback loop model. It was found that travelers? decision processes do not cease once the trip in a destination is completed, instead their experiences with the destination will have an impact on their decisions on future visitation and the post-evaluation of the destination mediates between their present visit experiences and their revisits intentions. The structure of destination involvement was applied to explain the complicated process of travel experience as a relationship between a traveler and a destination. The causal relationship of destination involvement and repeat visit intentions was assessed via the mediation of satisfaction in the context of long-haul pleasure travel. The results of this study should be of interest to researchers engaging in involvement studies and investigation of travelers? decision processes and to practitioners who want to know more about the repeat travel market.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Repeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theoretically, this study was built upon the theories of consumer decision processes and the purchase-consumption feedback loop model. It was found that travelers? decision processes do not cease once the trip in a destination is completed, instead their experiences with the destination will have an impact on their decisions on future visitation and the post-evaluation of the destination mediates between their present visit experiences and their revisits intentions. The structure of destination involvement was applied to explain the complicated process of travel experience as a relationship between a traveler and a destination. The causal relationship of destination involvement and repeat visit intentions was assessed via the mediation of satisfaction in the context of long-haul pleasure travel. The results of this study should be of interest to researchers engaging in involvement studies and investigation of travelers? decision processes and to practitioners who want to know more about the repeat travel market.

Biographie de l'auteur

Dr. Bo Hu is an Assistant Professor at the Department of Hospitality and Tourism Management, College of Business, San Francisco State University. She received her Ph.D. in Hospitality and Tourism Management from Purdue University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag
Date d'édition
2009
Langue
anglais
ISBN 10 
363913947X
ISBN 13 
9783639139471
Reliure
Broché
Nombre de pages
148
Coordonnées du fabricant
non disponible
Personne responsable
non disponible