Articles liés à A Research on Opportunity Identification: A Customer...

A Research on Opportunity Identification: A Customer Value Based Approach - Couverture souple

Chang, Sheng-Li

 
9783639156713: A Research on Opportunity Identification: A Customer Value Based Approach
Couverture souple
ISBN 10 : 3639156714 ISBN 13 : 9783639156713
Editeur : VDM Verlag, 2009

Synopsis

Building on extensive literature reviews, a case study method with explorative in-depth field interviews with three innovation teams, and participation in two innovation projects, this paper fills identified research gaps by proposing a customer value based opportunity identification (OI) framework, which is composed of the occurrence of the customer value space mismatch (CVSM), a customer value based OI process, and individual attributes of the innovation aspirants. According to research findings, this research suggested what target customers value to be a customer value space (CVS) of a business and validated the CVSM to be a direct, precise, and systematic source of OI. Specifically, dimensions and driving factors of the CVSM are constructed. Furthermore, this research identified customer value based OI consists of four interactive stages of reconceptualization, exploration, creation, and evaluation. Additionally, the success of the customer value based OI process is influenced by entrepreneurial cognitive schemas, creativity, and innovation strategic logic.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Building on extensive literature reviews, a case study method with explorative in-depth field interviews with three innovation teams, and participation in two innovation projects, this paper fills identified research gaps by proposing a customer value based opportunity identification (OI) framework, which is composed of the occurrence of the customer value space mismatch (CVSM), a customer value based OI process, and individual attributes of the innovation aspirants. According to research findings, this research suggested what target customers value to be a customer value space (CVS) of a business and validated the CVSM to be a direct, precise, and systematic source of OI. Specifically, dimensions and driving factors of the CVSM are constructed. Furthermore, this research identified customer value based OI consists of four interactive stages of reconceptualization, exploration, creation, and evaluation. Additionally, the success of the customer value based OI process is influenced by entrepreneurial cognitive schemas, creativity, and innovation strategic logic.

Biographie de l'auteur

Dr. Sheng-Li Chang has studied, taught and published on the subjects of innovation, entrepreneurship, strategic management. His current work on opportunity identification addresses his long-term commitment to facilitating innovation aspirants how to explore and exploit entrepreneurial opportunities.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag
Date d'édition
2009
Langue
anglais
ISBN 10 
3639156714
ISBN 13 
9783639156713
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
non disponible
Personne responsable
non disponible