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Recommender Systems based on Personality Traits:: Could human psychological aspects influence the computer decision-making process? - Couverture souple

Silveira Netto Nunes, Maria Augusta

 
9783639169768: Recommender Systems based on Personality Traits:: Could human psychological aspects influence the computer decision-making process?
Couverture souple
ISBN 10 : 363916976X ISBN 13 : 9783639169768
Editeur : VDM Verlag, 2009

Synopsis

The World Wide Web is a great source of products and services available to people. Scientists have made a huge effort to create effective strategies to personalize those products/services for anyone willing to use them. The personalization may be provided by Recommender Systems which are able to match people's preferences to specific products or services. Scientists from different research areas such as Psychology, Neurology and Affective Computing agree that human reasoning and decision-making are hardly ever affected by psychological aspects. Thus, to maintain the same level of personalized service provided by humans, computers should also "reason", taking into account users' psychological aspects. Nevertheless, the psychological aspects have, unfortunately, not been highly applied in Recommender Systems during their decision-making process. In this work we discuss the evidences that the use of Personality Traits in Recommender Systems might be coherent and effective for the improvement of the recommendations for users and, therefore, act proactively towards users' needs, offering more adaptable products and services according to their future needs.

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Présentation de l'éditeur

The World Wide Web is a great source of products and services available to people. Scientists have made a huge effort to create effective strategies to personalize those products/services for anyone willing to use them. The personalization may be provided by Recommender Systems which are able to match people's preferences to specific products or services. Scientists from different research areas such as Psychology, Neurology and Affective Computing agree that human reasoning and decision-making are hardly ever affected by psychological aspects. Thus, to maintain the same level of personalized service provided by humans, computers should also "reason", taking into account users' psychological aspects. Nevertheless, the psychological aspects have, unfortunately, not been highly applied in Recommender Systems during their decision-making process. In this work we discuss the evidences that the use of Personality Traits in Recommender Systems might be coherent and effective for the improvement of the recommendations for users and, therefore, act proactively towards users' needs, offering more adaptable products and services according to their future needs.

Biographie de l'auteur

Since finishing my undergraduate studies my chosen research area have been Artificial Intelligence. In MSc(UFRGS), my research was focused on Cognitive Agents to improve human-computer interactions. From 2003(PhD-UM2), I focused, mainly, in personalization of Recommender Systems considering Psychological aspects, such as Personality and Emotions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag
Date d'édition
2009
Langue
anglais
ISBN 10 
363916976X
ISBN 13 
9783639169768
Reliure
Broché
Nombre de pages
148
Coordonnées du fabricant
non disponible
Personne responsable
non disponible