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An Empirical Exploration of Virtual Community Participation: the Interpersonal Relationship Perspective - Couverture souple

Li, Honglei

 
9783639185782: An Empirical Exploration of Virtual Community Participation: the Interpersonal Relationship Perspective
Couverture souple
ISBN 10 : 3639185781 ISBN 13 : 9783639185782
Editeur : VDM Verlag Dr. Müller, 2009

Synopsis

Virtual communities (VCs) have emerged as one of the most popular Internet services during the last decade and have been effective tools in knowledge management, customer relationship management, and other business related functions. The growth of VCs is crucial to VC operation, mainly depending on members and their participation. Few studies have offered a comprehensive theoretical framework to explain why people participate in VCs. This book aims to answer this question by proposing and empirically validating an exploratory theoretical framework from the interpersonal relationship perspective using two interpersonal behavior theories—the Triandis interpersonal behavior model and FIRO (Fundamental Interpersonal Relationship Orientation) to explain two types of VC participation—BOI (Behavior to Obtain Information) and BGI (Behavior to Give Information). Both theories can explain VC participation effectively, providing an interpersonal relationship framework for members'' participation. The interpersonal relationship framework has implications to VC organizers as well as VC researchers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Virtual communities (VCs) have emerged as one of the most popular Internet services during the last decade and have been effective tools in knowledge management, customer relationship management, and other business related functions. The growth of VCs is crucial to VC operation, mainly depending on members and their participation. Few studies have offered a comprehensive theoretical framework to explain why people participate in VCs. This book aims to answer this question by proposing and empirically validating an exploratory theoretical framework from the interpersonal relationship perspective using two interpersonal behavior theories—the Triandis interpersonal behavior model and FIRO (Fundamental Interpersonal Relationship Orientation) to explain two types of VC participation—BOI (Behavior to Obtain Information) and BGI (Behavior to Give Information). Both theories can explain VC participation effectively, providing an interpersonal relationship framework for members'' participation. The interpersonal relationship framework has implications to VC organizers as well as VC researchers.

Biographie de l'auteur

Dr. Honglei Li is currently a lecturer of Information Systems at School of Business & Economics, Swansea University, United Kingdom. She holds a BS in computational mathematics, a M.Phil. in information systems, both from Nanjing University in China, and a PhD in information systems from The Chinese University of Hong Kong.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2009
Langue
anglais
ISBN 10 
3639185781
ISBN 13 
9783639185782
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
non disponible
Personne responsable
non disponible