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Marketing Intelligence and Strategic Marketing Management: Analysis and Synthesis - Couverture souple

Ranjan, Chaudhuri

 
9783639254334: Marketing Intelligence and Strategic Marketing Management: Analysis and Synthesis
Couverture souple
ISBN 10 : 3639254333 ISBN 13 : 9783639254334
Editeur : VDM Verlag Dr. Müller, 2010

Synopsis

The unifying theme of the whole dissertation is the investigator?s unassailable faith in the market forces and the inherent ability of the markets to correct themselves. The representation encompasses the market intelligence within the framework of algorithmic information theory and the matching of strategic input state vectors to the output states to develop a strategy for efficient market management. This establishes the unification of market intelligence with stock market, market parameters, nation?s GDP, fuzzy relationship of sensex and equity price, long term strategy of markets (example oil market), the dominance of markets by global parameters (WTO effect) and the international and national e-market through the Internet. Analysis and synthesis of Market Intelligence and Strategic Marketing Management have been adequately covered in the present dissertation with feed forward and feedback mechanisms having strongly interlinked parameter vectors.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2010
Langue
anglais
ISBN 10 
3639254333
ISBN 13 
9783639254334
Reliure
Broché
Nombre de pages
284
Coordonnées du fabricant
non disponible
Personne responsable
non disponible