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Postponement in Fashion Retailing: A case study of H&M - Couverture souple

Nawaz, Mohsin; Saleem, Munawar

 
9783639255881: Postponement in Fashion Retailing: A case study of H&M
Couverture souple
ISBN 10 : 3639255887 ISBN 13 : 9783639255881
Editeur : VDM Verlag Dr. Müller, 2010

Synopsis

This book is all about postponement strategies in fashion retailing by using a case study of H&M (Hennes & Mauritz). I have link different postponement strategies with the fashion industry by using the real life examples from this industry.I have used business strategies i.e.customization and standardization in this book. I try to define how these business strategies can be used in fashion industry by using the concept of postponement. I write a clear theoretical frame of reference for better understanding of general reader. In this book, qualitative research is used throughout in the text. The reason of using qualitative research is qualitative research is used normally,when concepts are not explored.In this book, a detailed interview is added with Mr. Syed Naqeeb (Senior merchandiser H&M office) for the more reliable information from the industry. The analysis of the research shows a great and interesting detail about the fashion industry with the perspective of postponement strategy. This book is written for general as well as professional for the better understanding of fashion industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book is all about postponement strategies in fashion retailing by using a case study of H&M (Hennes & Mauritz). I have link different postponement strategies with the fashion industry by using the real life examples from this industry.I have used business strategies i.e.customization and standardization in this book. I try to define how these business strategies can be used in fashion industry by using the concept of postponement. I write a clear theoretical frame of reference for better understanding of general reader. In this book, qualitative research is used throughout in the text. The reason of using qualitative research is qualitative research is used normally,when concepts are not explored.In this book, a detailed interview is added with Mr. Syed Naqeeb (Senior merchandiser H&M office) for the more reliable information from the industry. The analysis of the research shows a great and interesting detail about the fashion industry with the perspective of postponement strategy. This book is written for general as well as professional for the better understanding of fashion industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2010
Langue
anglais
ISBN 10 
3639255887
ISBN 13 
9783639255881
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
non disponible