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How Culture and Technology impact Coca-Cola's Advertising Strategies - Couverture souple

Omedo, James

 
9783639263190: How Culture and Technology impact Coca-Cola's Advertising Strategies
Couverture souple
ISBN 10 : 3639263197 ISBN 13 : 9783639263190
Editeur : VDM Verlag Dr. Müller, 2010

Synopsis

Occasionally, a revolutionary product arrives in the market place that challenges existing normalcy, invites curious users, sways those lagging behind and most importantly, presents a new front of opportunities as well as challenges to follow. Such is the case when John S. Pemberton gave us Coca-Cola. This revolutionary product came in the form of a beverage and would become a model product not only for the beverage industry, but also for all brands around the world for many years to come. This book is aimed at exploring, investigating and forming conclusions about the dynasty of Coca-Cola as company/product. Not so much because of its success as a global brand or the way the brand has championed and mastered multi-cultural marketing and product positioning, but more so on Coca-Cola's scientific analysis and response to market culture, technology and trends. This study seeks to reveal how the company has seamlessly responded to every changing condition and executed successful advertising and marketing programs. The success of the brand is due not only to the decisions that come out of the Atlanta offices, but also what comes into those offices from the outside.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Occasionally, a revolutionary product arrives in the market place that challenges existing normalcy, invites curious users, sways those lagging behind and most importantly, presents a new front of opportunities as well as challenges to follow. Such is the case when John S. Pemberton gave us Coca-Cola. This revolutionary product came in the form of a beverage and would become a model product not only for the beverage industry, but also for all brands around the world for many years to come. This book is aimed at exploring, investigating and forming conclusions about the dynasty of Coca-Cola as company/product. Not so much because of its success as a global brand or the way the brand has championed and mastered multi-cultural marketing and product positioning, but more so on Coca-Cola's scientific analysis and response to market culture, technology and trends. This study seeks to reveal how the company has seamlessly responded to every changing condition and executed successful advertising and marketing programs. The success of the brand is due not only to the decisions that come out of the Atlanta offices, but also what comes into those offices from the outside.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2010
Langue
anglais
ISBN 10 
3639263197
ISBN 13 
9783639263190
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
non disponible