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Brand Equity: Consumer Based Brand Equity In Practice: Application of the CBBE Model in the Serbian Textile Market - Couverture souple

Simovic, Marko

 
9783639264203: Brand Equity: Consumer Based Brand Equity In Practice: Application of the CBBE Model in the Serbian Textile Market
Couverture souple
ISBN 10 : 3639264207 ISBN 13 : 9783639264203
Editeur : VDM Verlag Dr. Müller, 2010

Synopsis

This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity Model as the main source of analysis. It addresses different categories of brand building elements and how each of these adds value to the consumer and the brands. Furthermore key brand attributes are portrayed and stressed to what extent they are important for succeeding in a rapidly changing business environment. The competitive analysis shows what company is the current market leader and in which key brand elements it succeeds in gaining a competitive advantage over the other competing brands. Furthermore it shows how Gloster, the main brand of analysis is performing in relation to its main competitors in terms of brand awareness, performance, imagery, feelings, judgments and resonance. The research results are portrayed through strategic models showing which company excels the most in the respective brand element.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity Model as the main source of analysis. It addresses different categories of brand building elements and how each of these adds value to the consumer and the brands. Furthermore key brand attributes are portrayed and stressed to what extent they are important for succeeding in a rapidly changing business environment. The competitive analysis shows what company is the current market leader and in which key brand elements it succeeds in gaining a competitive advantage over the other competing brands. Furthermore it shows how Gloster, the main brand of analysis is performing in relation to its main competitors in terms of brand awareness, performance, imagery, feelings, judgments and resonance. The research results are portrayed through strategic models showing which company excels the most in the respective brand element.

Biographie de l'auteur

Marko Simovic was born in Arilje, Serbia on 23.11.1982. He has a Bachelor's degree in Economics from the Faculty of Geo-economics, Belgrade and a Master's of Arts degree in Business Consultancy from the University Of Applied Sciences Wiener Neustadt, Austria. He is currently working as a sales manager in the Garman textile, Serbia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2010
Langue
anglais
ISBN 10 
3639264207
ISBN 13 
9783639264203
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
non disponible