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Web 2.0 Based New Product Development for Consumer Goods: A new approach to Open Innovation and Community Based Innovation - Couverture souple

VURAL, Onur Aydin

 
9783639282399: Web 2.0 Based New Product Development for Consumer Goods: A new approach to Open Innovation and Community Based Innovation
Couverture souple
ISBN 10 : 3639282396 ISBN 13 : 9783639282399
Editeur : VDM Verlag Dr. Müller, 2010

Synopsis

In the 21st century internet is getting as the main communication tool. After the introduction of Web 2.0 content of the internet became more dynamic and it is now created not only by companies but also by users. This opened a new platform where users can share their comments and moments from daily life supported with visual media. Furthermore internet also offers to exchange innovative ideas of users who are not satisfied with the existing products in the market. Collecting these innovative ideas and transforming them into the modified products will lead to greater market success. Moreover gathering customers/users with innovative ideas into a web 2.0 platform as a virtual community and integrating them into the new product development process will minimize the gap between the customer demands and product features in developing new products.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In the 21st century internet is getting as the main communication tool. After the introduction of Web 2.0 content of the internet became more dynamic and it is now created not only by companies but also by users. This opened a new platform where users can share their comments and moments from daily life supported with visual media. Furthermore internet also offers to exchange innovative ideas of users who are not satisfied with the existing products in the market. Collecting these innovative ideas and transforming them into the modified products will lead to greater market success. Moreover gathering customers/users with innovative ideas into a web 2.0 platform as a virtual community and integrating them into the new product development process will minimize the gap between the customer demands and product features in developing new products.

Biographie de l'auteur

Onur Aydin Vural (onuraydinvural@gmail.com) is a textile engineer born in 1984. After finishing his bachelor study at the Technical University of Istanbul he continued his academical development in Niederrhein University of Applied Sciences - Mönchengladbach, Germany and he is nominated as Master of Science in Textile and Clothing Technology.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2010
Langue
anglais
ISBN 10 
3639282396
ISBN 13 
9783639282399
Reliure
Broché
Nombre de pages
136
Coordonnées du fabricant
non disponible
Personne responsable
non disponible