The Effect of Involvement, Time, and Vividness on Consumers' Valuation: A Test of Prospect Theory - Couverture souple

Saqib, Najam

 
9783639293104: The Effect of Involvement, Time, and Vividness on Consumers' Valuation: A Test of Prospect Theory
Couverture souple
ISBN 10 : 363929310X ISBN 13 : 9783639293104
Editeur : VDM Verlag Dr. Müller, 2010

Synopsis

Human quest for survival over demise has led to the evolved psychological mechanisms underlying our value function. A preference order of valued objects can explain much of our behavior, which has emerged through a process of evolution and natural selection. The evolution of human species is an outcome of, and has sometimes produced, distinct causes shaping our preferences in a certain way. Discovering those causes behind evolved preferences is essential for progress in researching and studying human behavior. The work presented in this monograph explores some of the underlying causes that shape and influence individuals' preferences. Valuation of objects can be realized in a number of dimensions such as magnitude, time and space. This work specifically investigates the influence of some of those dimensions namely the degree of individual involvement, timing of outcomes, and vividness of objects on individuals' valuations and ultimate decisions.

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Présentation de l'éditeur

Human quest for survival over demise has led to the evolved psychological mechanisms underlying our value function. A preference order of valued objects can explain much of our behavior, which has emerged through a process of evolution and natural selection. The evolution of human species is an outcome of, and has sometimes produced, distinct causes shaping our preferences in a certain way. Discovering those causes behind evolved preferences is essential for progress in researching and studying human behavior. The work presented in this monograph explores some of the underlying causes that shape and influence individuals' preferences. Valuation of objects can be realized in a number of dimensions such as magnitude, time and space. This work specifically investigates the influence of some of those dimensions namely the degree of individual involvement, timing of outcomes, and vividness of objects on individuals' valuations and ultimate decisions.

Biographie de l'auteur

Najam U. Saqib, (M.B.A., Ph.D.) is Assistant Professor of marketing at Qatar University. His research interests are in Behavioral Decision Theory and consumer Psychology. His work has been published in the Journal of Consumer Psychology. Before his career in academia, he worked in the field of channel marketing for over five years.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2010
Langue
anglais
ISBN 10 
363929310X
ISBN 13 
9783639293104
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
non disponible