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User Acceptance of e-Commerce in the Tourism Industry: An Application of the Technology Acceptance Model - Couverture souple

Horsmann, Jannik

 
9783639310603: User Acceptance of e-Commerce in the Tourism Industry: An Application of the Technology Acceptance Model
Couverture souple
ISBN 10 : 3639310608 ISBN 13 : 9783639310603
Editeur : VDM Verlag Dr. Müller, 2010

Synopsis

This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.

Biographie de l'auteur

Jannik Horsmann studierte International Cruise Industry Management an der Hochschule Bremerhaven. Im Anschluss absolvierte er ein Master-Studium in International Sports Management an der Northumbria University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2010
Langue
anglais
ISBN 10 
3639310608
ISBN 13 
9783639310603
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
non disponible