Strategic Management of Tourism: A Case Study of Sultanate of Oman - Couverture souple

Baporikar, Dr. Neeta; Sokhalingam, CP

 
9783639312157: Strategic Management of Tourism: A Case Study of Sultanate of Oman
Couverture souple
ISBN 10 : 3639312155 ISBN 13 : 9783639312157
Editeur : VDM Verlag Dr. Müller, 2010

Synopsis

Tourism industry is the largest industry world wide and is the main source of economic development of countries like Singapore, Bangkok and Dubai. It is also the main source of income generation for countries like Mauritius, Spain etc. Oman being the second largest country in the Middle East possessing wealth of natural resources has every thing to offer to the tourists. It has a long coastline with pristine beaches, beautiful mountains, and world's best deserts with rolling sand dunes. With breath taking Khareef festival of Salalah, Musundam in the Khasab region which is referred to as Norway of Arabia and Bhala with its forts and castles being listed in the UNESCO world heritage monuments, Oman is one among the best ten countries of the world for tourists to travel (International Travel Magazine). This monograph attempts to review the strategic approach adopted for tourism development, gives the SWOT analysis for the tourism industry and discusses the scope for future development of tourism and related sectors like hospitality, travel and aviation, training and education with special reference to Sultanate of Oman.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Tourism industry is the largest industry world wide and is the main source of economic development of countries like Singapore, Bangkok and Dubai. It is also the main source of income generation for countries like Mauritius, Spain etc. Oman being the second largest country in the Middle East possessing wealth of natural resources has every thing to offer to the tourists. It has a long coastline with pristine beaches, beautiful mountains, and world's best deserts with rolling sand dunes. With breath taking Khareef festival of Salalah, Musundam in the Khasab region which is referred to as Norway of Arabia and Bhala with its forts and castles being listed in the UNESCO world heritage monuments, Oman is one among the best ten countries of the world for tourists to travel (International Travel Magazine). This monograph attempts to review the strategic approach adopted for tourism development, gives the SWOT analysis for the tourism industry and discusses the scope for future development of tourism and related sectors like hospitality, travel and aviation, training and education with special reference to Sultanate of Oman.

Biographie de l'auteur

Dr. Neeta Baporikar is on an academic assignment with Sultanate of Oman, Ministry of Higher Education, College of Applied Sciences- Salalah. A Professor in the area of Strategy and Entrepreneurship, she is a PhD-Guide at University of Pune. CP Sokhalingam is Faculty Tourism at College of Applied Sciences, Salalah, and is pursuing his PhD.

Dr. Neeta Baporikar is on an academic assignment with Sultanate of Oman, Ministry of Higher Education, College of Applied Sciences- Salalah. A Professor in the area of Strategy and Entrepreneurship, she is a PhD-Guide at University of Pune. CP Sokhalingam is Faculty Tourism at College of Applied Sciences, Salalah, and is pursuing his PhD.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2010
Langue
anglais
ISBN 10 
3639312155
ISBN 13 
9783639312157
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
non disponible