Articles liés à Marketing Strategies: Application Keybook

Marketing Strategies: Application Keybook - Couverture souple

Mathew, Viju

 
9783639329643: Marketing Strategies: Application Keybook
Couverture souple
ISBN 10 : 3639329643 ISBN 13 : 9783639329643
Editeur : VDM Verlag Dr. Müller, 2011

Synopsis

Marketing is the integral part of today's business. Success and failure depends on the marketing for which business pay utmost care and spend millions of dollar to attract its target segment. Developing and implementing marketing strategies are keys for the success of product and services, competitive advantage and better understanding of its market. These application marketing strategies are extended to seek different condition of the business and review strategies which is followed in modern business. The marketing concept being followed in industries has been elaborated to generate intellect capacity, level of flexibility and receptivity, so that business uncover newer approach which does in fact have the potential to create strategic advantage. The marketing strategy being highlighted will be useful for students, professional, businessman, consultant, researchers and entrepreneur for easy understanding and apply the marketing strategies for business competitive advantage. Use appropriate strategy will create preemptive advantage and difference giving leadership advantage to the organization.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Marketing is the integral part of today's business. Success and failure depends on the marketing for which business pay utmost care and spend millions of dollar to attract its target segment. Developing and implementing marketing strategies are keys for the success of product and services, competitive advantage and better understanding of its market. These application marketing strategies are extended to seek different condition of the business and review strategies which is followed in modern business. The marketing concept being followed in industries has been elaborated to generate intellect capacity, level of flexibility and receptivity, so that business uncover newer approach which does in fact have the potential to create strategic advantage. The marketing strategy being highlighted will be useful for students, professional, businessman, consultant, researchers and entrepreneur for easy understanding and apply the marketing strategies for business competitive advantage. Use appropriate strategy will create preemptive advantage and difference giving leadership advantage to the organization.

Biographie de l'auteur

Dr. Viju Mathew PhD, MBA, BSc., ANC is working with CAS, Salalah, MoHE, Oman having wide experience in industry and academics in three continents. He contributed more than three dozens of papers in reputed journals and presented in more than 20 conferences. He was involved in implementing DIF projects, member of journals and associations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2011
Langue
anglais
ISBN 10 
3639329643
ISBN 13 
9783639329643
Reliure
Broché
Nombre de pages
180
Coordonnées du fabricant
non disponible
Personne responsable
non disponible