Triggering Factors of Consumer Behavior to Sustainable Consumption: Research of Carsharing in Jonkoping, Sweden - Couverture souple

Sinichenko, Daria; Johansson, Ilja

Couverture souple

ISBN 10 : 3639348400 ISBN 13 : 9783639348408

Editeur : VDM Verlag, 2011

Synopsis

Due to the current environmental problems especially air pollution, the consumption of sustainable products has developed to be an upcoming trend. Consumers are increasingly concerned of the environmental issues and are more willing to act on those concerns. However, this willingness is not always translated into sustainable consumer behavior due to different reasons such as availability, affordability, convenience, product performance, skepticism and force of habit. One of the examples of sustainable consumption is carsharing which is often referred to as an alternative to owning a car. The service is eco labeled and all the cars in the fleet are driven on alternative and environmentally friendly fuel. Carsharing in Sweden is not so developed as in other European countries and companies which provide this service predominantly turns to business companies and municipalities. There is quite little research conducted when it comes to carsharing use by private households. The main focus of this study is to look at carsharing as a part of the sustainable consumption, studying consumers' environmental concern, attitude and intention to use carsharing.

A propos du livre

À propos de l'auteur

I graduated the Jonkoping International Business School with Master Degree in Business Administration.Within my Master Thesis I conducted marketing research of sustainable mode of mobility-car sharing in Jonkoping municipality,Sweden.

Détails de l'édition

• Éditeur: VDM Verlag
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 3639348400
• ISBN 13: 9783639348408
• Reliure: Broché
• Nombre de pages: 80
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible