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Brazil on the Screen: A Study on Cultural Stereotypes, Hegemony, and Global Communication Flows - Couverture souple

André Da Rocha, Andreza

 
9783639361025: Brazil on the Screen: A Study on Cultural Stereotypes, Hegemony, and Global Communication Flows
Couverture souple
ISBN 10 : 3639361024 ISBN 13 : 9783639361025
Editeur : VDM Verlag Dr. Müller, 2011

Synopsis

Media play an increasingly important role in modern societies, serving as a window to the world for a large number of people. However, since a few media oligopolies from developed countries control the global market, not all countries are able to make their voices heard in the global media arena. Media concentration is an expression of cultural imperialism and results in cultural standardization and the perpetuation of stereotypes. Brazil is used as an example to illustrate this assertion. Since just a few Brazilian films and media products reach large international audiences, people form their image of the country based on images transmitted by developed countries like the United States. In order to identify the most common Brazilian stereotypes on the screen, eleven films are analysed. The implications of imbalances in the international communication flow and UNESCO's efforts to promote a more balanced flow are discussed to emphasize the importance of media representation for developing countries and the necessity to protect and promote cultural diversity.

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Présentation de l'éditeur

Media play an increasingly important role in modern societies, serving as a window to the world for a large number of people. However, since a few media oligopolies from developed countries control the global market, not all countries are able to make their voices heard in the global media arena. Media concentration is an expression of cultural imperialism and results in cultural standardization and the perpetuation of stereotypes. Brazil is used as an example to illustrate this assertion. Since just a few Brazilian films and media products reach large international audiences, people form their image of the country based on images transmitted by developed countries like the United States. In order to identify the most common Brazilian stereotypes on the screen, eleven films are analysed. The implications of imbalances in the international communication flow and UNESCO's efforts to promote a more balanced flow are discussed to emphasize the importance of media representation for developing countries and the necessity to protect and promote cultural diversity.

Biographie de l'auteur

Andreza André da Rocha was born in Porto Alegre, Brazil, in 1983. She studied Journalism at the Catholic University of Rio Grande do Sul and relocated to Germany in 2006. In 2008, she completed a Master of Arts in World Heritage Studies at the Brandenburg University of Technology Cottbus, where she is currently doing a Ph.D. in Media Studies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Müller
Date d'édition
2011
Langue
anglais
ISBN 10 
3639361024
ISBN 13 
9783639361025
Reliure
Broché
Nombre de pages
132
Coordonnées du fabricant
non disponible
Personne responsable
non disponible