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Corporate Reputation why does it matter?: How communication experts handle corporate reputation management in Europe - Couverture souple
Synopsis
Revision with unchanged content. In the last decade, CEOs increasingly recognized that intangible assets may provide a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate PR to communicate good corporate behaviour, gain goodwill and improve their public perception. This book categorises and analyses approaches and techniques of more than 700 communication practitioners throughout Europe on how to use corporate reputation as a tool to gain competitive advantage. It details corporate reputation management strategies and their contribution to business success. One of the world's top 3 PR consultancies hosted the research that underpins this book, which presents powerful advice for industry professionals (i.e. PR consultancies). The author writes with the perspective of PR practitioners, journalists as well as Marketing and PR students in mind. CEOs may enjoy the factual research and tangible advice on how to convert corporate reputation into a valuable intangible asset that delivers competitive advantage.
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Présentation de l'éditeur
Revision with unchanged content. In the last decade, CEOs increasingly recognized that intangible assets may provide a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate PR to communicate good corporate behaviour, gain goodwill and improve their public perception. This book categorises and analyses approaches and techniques of more than 700 communication practitioners throughout Europe on how to use corporate reputation as a tool to gain competitive advantage. It details corporate reputation management strategies and their contribution to business success. One of the world's top 3 PR consultancies hosted the research that underpins this book, which presents powerful advice for industry professionals (i.e. PR consultancies). The author writes with the perspective of PR practitioners, journalists as well as Marketing and PR students in mind. CEOs may enjoy the factual research and tangible advice on how to convert corporate reputation into a valuable intangible asset that delivers competitive advantage.
Biographie de l'auteur
studied Business Administration at the Universityof Applied Sciences (Cologne, Germany) andreceived a Master of Business Administration fromOxford Brookes University (Oxford, UK). The authorspent several years in the publishing industrybefore specialising in Marketing Consulting.Riccarda currently works as a Marketingprofessional for a German IT company.
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Corporate Reputation why does it matter?
Edité par
AV Akademikerverlag Mrz 2012, 2012
ISBN 10 : 3639396030
ISBN 13 : 9783639396034
Neuf
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the last decade, CEOs increasingly recognized that intangible assets may provide a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate PR to communicate good corporate behaviour, gain goodwill and improve their public perception. This book categorises and analyses approaches and techniques of more than 700 communication practitioners throughout Europe on how to use corporate reputation as a tool to gain competitive advantage. It details corporate reputation management strategies and their contribution to business success. One of the world's top 3 PR consultancies hosted the research that underpins this book, which presents powerful advice for industry professionals (i.e. PR consultancies). The author writes with the perspective of PR practitioners, journalists as well as Marketing and PR students in mind. CEOs may enjoy the factual research and tangible advice on how to convert corporate reputation into a valuable intangible asset that delivers competitive advantage. 120 pp. Englisch. N° de réf. du vendeur 9783639396034
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Corporate Reputation Why Does It Matter?
Edité par
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10 : 3639396030
ISBN 13 : 9783639396034
Neuf
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Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 120. N° de réf. du vendeur 26128763305
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Corporate Reputation Why Does It Matter?
Edité par
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10 : 3639396030
ISBN 13 : 9783639396034
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. Print on Demand pp. 120 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. N° de réf. du vendeur 131824246
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Corporate Reputation Why Does It Matter?
Edité par
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10 : 3639396030
ISBN 13 : 9783639396034
Neuf
Couverture souple
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. PRINT ON DEMAND pp. 120. N° de réf. du vendeur 18128763299
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Corporate Reputation why does it matter?
Edité par
AV Akademikerverlag, 2012
ISBN 10 : 3639396030
ISBN 13 : 9783639396034
Neuf
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Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Duemke Ricardastudied Business Administration at the Universityof Applied Sciences (Cologne, Germany) andreceived a Master of Business Administration fromOxford Brookes University (Oxford, UK). The authorspent several years in the pub. N° de réf. du vendeur 4983835
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Corporate Reputation why does it matter?
Edité par
AV Akademikerverlag Mär 2012, 2012
ISBN 10 : 3639396030
ISBN 13 : 9783639396034
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. Neuware -Revision with unchanged content. In the last decade, CEOs increasingly recognized that intangible assets may provide a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate PR to communicate good corporate behaviour, gain goodwill and improve their public perception. This book categorises and analyses approaches and techniques of more than 700 communication practitioners throughout Europe on how to use corporate reputation as a tool to gain competitive advantage. It details corporate reputation management strategies and their contribution to business success. One of the world's top 3 PR consultancies hosted the research that underpins this book, which presents powerful advice for industry professionals (i.e. PR consultancies). The author writes with the perspective of PR practitioners, journalists as well as Marketing and PR students in mind. CEOs may enjoy the factual research and tangible advice on how to convert corporate reputation into a valuable intangible asset that delivers competitive advantage.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 120 pp. Englisch. N° de réf. du vendeur 9783639396034
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Corporate Reputation why does it matter? : How communication experts handle corporate reputation management in Europe
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the last decade, CEOs increasingly recognized that intangible assets may provide a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate PR to communicate good corporate behaviour, gain goodwill and improve their public perception. This book categorises and analyses approaches and techniques of more than 700 communication practitioners throughout Europe on how to use corporate reputation as a tool to gain competitive advantage. It details corporate reputation management strategies and their contribution to business success. One of the world's top 3 PR consultancies hosted the research that underpins this book, which presents powerful advice for industry professionals (i.e. PR consultancies). The author writes with the perspective of PR practitioners, journalists as well as Marketing and PR students in mind. CEOs may enjoy the factual research and tangible advice on how to convert corporate reputation into a valuable intangible asset that delivers competitive advantage. N° de réf. du vendeur 9783639396034
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Corporate Reputation why does it matter? | How communication experts handle corporate reputation management in Europe
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Taschenbuch. Etat : Neu. Corporate Reputation why does it matter? | How communication experts handle corporate reputation management in Europe | Ricarda Dümke | Taschenbuch | 120 S. | Englisch | 2012 | AV Akademikerverlag | EAN 9783639396034 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 106537915
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