I Die therefore I Buy: Applications of Terror Management Theory to Consumer Behavior Research - Couverture souple

Marchlewski, Thomas

9783639405293: I Die therefore I Buy: Applications of Terror Management Theory to Consumer Behavior Research

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ISBN 10 : 3639405293 ISBN 13 : 9783639405293

Editeur : AV Akademikerverlag, 2012

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Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives.

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� propos de l'auteur

is Lecturer in Consumer Behavior at the Faculty of Economics, Business Administration, & Social Sciences, University of Cologne, Germany. He has taught consumer behavior, advertising psychology, and experimental social research.Dr. Marchlewski has an MSc and a PhD in Business Administration.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: AV Akademikerverlag
Date d'�dition: 2012
Langue: anglais
ISBN 10: 3639405293
ISBN 13: 9783639405293
Reliure: Broch�
Nombre de pages: 156
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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I Die therefore I Buy

Thomas Marchlewski

Edit� par AV Akademikerverlag Mai 2012, 2012

ISBN 10 : 3639405293 ISBN 13 : 9783639405293

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives. 156 pp. Englisch. N� de r�f. du vendeur 9783639405293

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Thomas Marchlewski

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Marchlewski Thomasis Lecturer in Consumer Behavior at the Faculty of Economics, Business Administration, & Social Sciences, University of Cologne, Germany. He has taught consumer behavior, advertising psychology, and experimental soc. N� de r�f. du vendeur 4984751

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I Die therefore I Buy : Applications of Terror Management Theory to Consumer Behavior Research

Thomas Marchlewski

Edit� par AV Akademikerverlag, 2012

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives. N� de r�f. du vendeur 9783639405293

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I Die therefore I Buy: Applications of Terror Management.

Marchlewski, Thomas

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I Die therefore I Buy: Applications of Terror Management.

Marchlewski, Thomas

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I Die therefore I Buy: Applications of Terror Management.

Marchlewski, Thomas

Edit� par AV Akademikerverlag, 2012

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I Die therefore I Buy

Thomas Marchlewski

Edit� par AV Akademikerverlag Mai 2012, 2012

ISBN 10 : 3639405293 ISBN 13 : 9783639405293

Neuf Taschenbuch

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 156 pp. Englisch. N� de r�f. du vendeur 9783639405293

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