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“Single Unit Franchising versus Multi Unit Franchising.“: Agency Theory and Transaction Cost Theory based Explanations - Couverture souple

Moritz, Lindia-Maria

 
9783639494730: “Single Unit Franchising versus Multi Unit Franchising.“: Agency Theory and Transaction Cost Theory based Explanations
Couverture souple
ISBN 10 : 3639494733 ISBN 13 : 9783639494730
Editeur : AV Akademikerverlag, 2014

Synopsis

Since the 1980s major importance in the growth of franchising systems can be attributed to the advent of a new governance form due to multi unit franchising. Three distinct types of multi unit franchising have been categorised by researchers, namely, master franchising (or sub franchising), area development and area representative (sequential multi unit franchising) agreements. This work tries to explain the situation and use of multi unit franchising in the German franchise sector which is quite young compared to the U.S. market. Premises to explain the use of this ownership strategy are based on agency theory and transaction cost theory. The hypotheses formulated suggest that behavioural uncertainty through the franchisee, because of shirking and free riding, should have a positive relationship with the tendency to the use of multi unit franchising. A likewise positive relationship should be established due to specific investments by the franchisee at start of the contract. However, environmental uncertainty, because of rapid changing markets, should reduce the tendency to the use of multi unit franchising.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Since the 1980s major importance in the growth of franchising systems can be attributed to the advent of a new governance form due to multi unit franchising. Three distinct types of multi unit franchising have been categorised by researchers, namely, master franchising (or sub franchising), area development and area representative (sequential multi unit franchising) agreements. This work tries to explain the situation and use of multi unit franchising in the German franchise sector which is quite young compared to the U.S. market. Premises to explain the use of this ownership strategy are based on agency theory and transaction cost theory. The hypotheses formulated suggest that behavioural uncertainty through the franchisee, because of shirking and free riding, should have a positive relationship with the tendency to the use of multi unit franchising. A likewise positive relationship should be established due to specific investments by the franchisee at start of the contract. However, environmental uncertainty, because of rapid changing markets, should reduce the tendency to the use of multi unit franchising.

Biographie de l'auteur

Education:Oct. 2002 – July 2011Study of International Business Administration at the Business Center (BWZ) of the University of Vienna. Focus on:· Logistics Management· International ManagementInternational Experience:Feb – July 2007 Erasmus exchange program: at the University of Florence

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AV Akademikerverlag
Date d'édition
2014
Langue
anglais
ISBN 10 
3639494733
ISBN 13 
9783639494730
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
non disponible