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Break Through Marketing Clutter-Need For Innovative Branding: Promotional Strategies For FMCG Companies - Couverture souple

Haq, Shamsul

 
9783639514698: Break Through Marketing Clutter-Need For Innovative Branding: Promotional Strategies For FMCG Companies
Couverture souple
ISBN 10 : 3639514696 ISBN 13 : 9783639514698
Editeur : Scholar's Press, 2013

Synopsis

The Book-‘Break Through Marketing- Need for Innovative Branding’ is an attempt to study a thought process of companies and consumers while selling, promotion or making a purchase. This book specifically talks about Hair Care industry and an in depth study is been undertaken in respect of shampoo. This book has been written primarily for and postgraduate students, doctoral students and researchers working in the area Marketing. This book will also help the companies in understanding the medium of information which works for the consumers along with methods that can help them to make their space in the market by acquiring a market share and outshining themselves in respect to other competitors available.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr.Shamsul Haq{MBA(A.M.U),MBA(Risk Management)PhD}is presently working as a Assistant Professor in B.L.S Institute Of Management, Ghaziabad. He has around 12 years of experience in corporate,academics and research.He has been teaching Marketing and Finance subjects.He has more than 30 Research papers and articles published in the Journal of repute.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholar's Press
Date d'édition
2013
Langue
anglais
ISBN 10 
3639514696
ISBN 13 
9783639514698
Reliure
Broché
Nombre de pages
136
Coordonnées du fabricant
non disponible
Personne responsable
non disponible