University Image & its Relationship to Student Satisfaction & Loyalty - Couverture souple

Daou, Lindos

Couverture souple

ISBN 10 : 3639683838 ISBN 13 : 9783639683837

Editeur : VDM Verlag, 2016

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�diteur: VDM Verlag
Date d'�dition: 2016
Langue: anglais
ISBN 10: 3639683838
ISBN 13: 9783639683837
Reliure: Broch�
Nombre de pages: 292
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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University Image & its Relationship to Student Satisfaction & Loyalty

Lindos Daou

Edit� par �ditions Universitaires Europ�ennes Aug 2016, 2016

ISBN 10 : 3639683838 ISBN 13 : 9783639683837

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on studying the university image from the perspective of students with the aim of explaining the different components of image and attributes of student satisfaction. We investigated the relationships between the different components of the university image and to what extent they may affect the students� satisfaction. Hypotheses were drawn setting the relationships between university image, student interaction and student perceived value on one side and their effect on student satisfaction and loyalty. The investigation was carried out on a sample size of 763 students studying at private business schools in 6 countries in the Middle Eastern region. The results of the empirical work demonstrate that student interaction is very important in building belongingness and affiliation to the university. Additionally, findings showed that student loyalty is a consequence of satisfaction, positive university image and positive perceived added-value upon course achievement. The results also revealed that student satisfaction is highly influenced by positive university image and student perceived value. 292 pp. Englisch. N� de r�f. du vendeur 9783639683837

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University Image & its Relationship to Student Satisfaction & Loyalty

Lindos Daou

Edit� par �ditions universitaires europ�ennes, 2016

ISBN 10 : 3639683838 ISBN 13 : 9783639683837

Neuf Couverture souple

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Daou LindosHolder of a PhD in Marketing from USEK,Lindos Daou is an Assistant Professor lecturing in Marketing and Management at the Faculty of Business at USEK.Besides teaching, Dr.Daou is also a researcher and member of the CIRAME . N� de r�f. du vendeur 511164571

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University Image & its Relationship to Student Satisfaction & Loyalty

Lindos Daou

Edit� par �ditions universitaires europ�ennes, 2016

ISBN 10 : 3639683838 ISBN 13 : 9783639683837

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University Image & its Relationship to Student Satisfaction & Loyalty

Lindos Daou

Edit� par �ditions Universitaires Europ�ennes Aug 2016, 2016

ISBN 10 : 3639683838 ISBN 13 : 9783639683837

Neuf Taschenbuch

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on studying the university image from the perspective of students with the aim of explaining the different components of image and attributes of student satisfaction. We investigated the relationships between the different components of the university image and to what extent they may affect the students� satisfaction. Hypotheses were drawn setting the relationships between university image, student interaction and student perceived value on one side and their effect on student satisfaction and loyalty. The investigation was carried out on a sample size of 763 students studying at private business schools in 6 countries in the Middle Eastern region. The results of the empirical work demonstrate that student interaction is very important in building belongingness and affiliation to the university. Additionally, findings showed that student loyalty is a consequence of satisfaction, positive university image and positive perceived added-value upon course achievement. The results also revealed that student satisfaction is highly influenced by positive university image and student perceived value.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 292 pp. Englisch. N� de r�f. du vendeur 9783639683837

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University Image & its Relationship to Student Satisfaction & Loyalty

Lindos Daou

Edit� par �ditions Universitaires Europ�ennes, 2016

ISBN 10 : 3639683838 ISBN 13 : 9783639683837

Neuf Taschenbuch

impression � la demande

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book focuses on studying the university image from the perspective of students with the aim of explaining the different components of image and attributes of student satisfaction. We investigated the relationships between the different components of the university image and to what extent they may affect the students� satisfaction. Hypotheses were drawn setting the relationships between university image, student interaction and student perceived value on one side and their effect on student satisfaction and loyalty. The investigation was carried out on a sample size of 763 students studying at private business schools in 6 countries in the Middle Eastern region. The results of the empirical work demonstrate that student interaction is very important in building belongingness and affiliation to the university. Additionally, findings showed that student loyalty is a consequence of satisfaction, positive university image and positive perceived added-value upon course achievement. The results also revealed that student satisfaction is highly influenced by positive university image and student perceived value. N� de r�f. du vendeur 9783639683837

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