A Study On Customer Preference Towards Apparels In Westside, Bangalore - Couverture souple

Vaidehi Priyal, V.; Ramkumar, N.; Hari Sundar, G. Ram

 
9783639709575: A Study On Customer Preference Towards Apparels In Westside, Bangalore
Couverture souple
ISBN 10 : 3639709578 ISBN 13 : 9783639709575
Editeur : Scholars' Press, 2014

Synopsis

Apparel market has witnessed a tremendous change with respect to dressing pattern and style, use branded items, choice of fibres and awareness. Indian textile industry is one of the major employment generation sector, next to agriculture and it has provided employment to about 15 million people in urban and rural areas. A study was undertaken to investigate the customer preference towards apparels from Garuda and Forum Shopping Malls of Westside, The Trent Ltd., (Tata Group), in Bangalore city. A critical analysis was done to study the customer’s awareness, buying behavior and preference towards the range of apparels of Westside, the reasons for their preference and their suggestions for improving and increasing the sales volume of apparels in Westside.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Apparel market has witnessed a tremendous change with respect to dressing pattern and style, use branded items, choice of fibres and awareness. Indian textile industry is one of the major employment generation sector, next to agriculture and it has provided employment to about 15 million people in urban and rural areas. A study was undertaken to investigate the customer preference towards apparels from Garuda and Forum Shopping Malls of Westside, The Trent Ltd., (Tata Group), in Bangalore city. A critical analysis was done to study the customer’s awareness, buying behavior and preference towards the range of apparels of Westside, the reasons for their preference and their suggestions for improving and increasing the sales volume of apparels in Westside.

Biographie de l'auteur

Mrs. V. Vaidehi Priyal is a Research Scholar pursuing PhD program in Management Sciences specializing in Human Resource under the guidance of Dr. N. Ramkumar at PSG Institute of Management (PSGIM), Coimbatore, Tamil Nadu, one of the top ranking B-schools in India. She did MBA in Human Resource and Marketing during 2008-2010.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2014
Langue
anglais
ISBN 10 
3639709578
ISBN 13 
9783639709575
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
non disponible
Personne responsable
non disponible