Cross Cultural Consumer Behavior in an Emerging Economy - Couverture souple

Singh, Devinder Pal; Sharma, Manoj Kumar

 
9783639718591: Cross Cultural Consumer Behavior in an Emerging Economy
Couverture souple
ISBN 10 : 3639718593 ISBN 13 : 9783639718591
Editeur : Scholars' Press, 2014

Synopsis

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. Devinder Pal Singh is an Assistant Professor at Punjabi University Regional Centre for IT and Management, Mohali, India. His work has been published in Singapore Management Review, Global Business Review, International Journal of Business and Emerging markets, IJICBM, JDS and Academy of Marketing Science proceedings.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2014
Langue
anglais
ISBN 10 
3639718593
ISBN 13 
9783639718591
Reliure
Broché
Nombre de pages
308
Coordonnées du fabricant
non disponible
Personne responsable
non disponible