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B2C E-commerce Success Model and the Case Study of a Retail Company: Online Marketing Strategies that Almost Quintupled Monthly Net Revenue of E-commerce Sales Channel in 9 Months - Couverture souple

Sengul, Olgu

 
9783639763331: B2C E-commerce Success Model and the Case Study of a Retail Company: Online Marketing Strategies that Almost Quintupled Monthly Net Revenue of E-commerce Sales Channel in 9 Months
Couverture souple
ISBN 10 : 3639763335 ISBN 13 : 9783639763331
Editeur : Scholars' Press, 2015

Synopsis

Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they don’t understand the principals of e-business and can’t create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012, I created a B2C e-commerce success strategy, determined several indicators for tracking the progress and reported results monthly. The application and execution of the created strategy generated amazing results and made a business transformation. Monthly net revenue of e-commerce sales channel almost quintupled in 9 months. As the success of stated B2C e-commerce success model in this study is proved by a real life case study, I believe that the e-business strategies and techniques presented in this report are so valuable for e-commerce companies and e-business professionals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they don’t understand the principals of e-business and can’t create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012, I created a B2C e-commerce success strategy, determined several indicators for tracking the progress and reported results monthly. The application and execution of the created strategy generated amazing results and made a business transformation. Monthly net revenue of e-commerce sales channel almost quintupled in 9 months. As the success of stated B2C e-commerce success model in this study is proved by a real life case study, I believe that the e-business strategies and techniques presented in this report are so valuable for e-commerce companies and e-business professionals.

Biographie de l'auteur

Olgu Sengul holds MSc degree on Management Engineering from Politecnico di Milano and BSc degree on Mechanical Engineering from Istanbul Technical University. He worked as E-commerce Manager in retail company Esse for 2 years and as of 2015, he is working as Online Marketing Manager in Generali Turkey which is an international insurance company.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2015
Langue
anglais
ISBN 10 
3639763335
ISBN 13 
9783639763331
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
non disponible
Personne responsable
non disponible