Articles liés à Technology based CRM and Service Quality

Technology based CRM and Service Quality - Couverture souple

Foya, Aneth

 
9783639861327: Technology based CRM and Service Quality
Couverture souple
ISBN 10 : 3639861329 ISBN 13 : 9783639861327
Editeur : Scholars' Press, 2017

Synopsis

This book is useful to any business person or company since it offers detailed explanation on how customers can be managed through a better use of technology. The report gives an insight on the utilization of Technology based CRM in promoting service quality which in turn enhances the level of customer satisfaction. Moreover, the study went further into analyzing the effect of micro environment factors in the relationship between technology based CRM and service quality. The effect is incredible.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book is useful to any business person or company since it offers detailed explanation on how customers can be managed through a better use of technology. The report gives an insight on the utilization of Technology based CRM in promoting service quality which in turn enhances the level of customer satisfaction. Moreover, the study went further into analyzing the effect of micro environment factors in the relationship between technology based CRM and service quality. The effect is incredible.

Biographie de l'auteur

Bachelor of Business Administration (Marketing major) - Saint Augustine University of Tanzania ((SAUT). Master of Science in Marketing - Kenyatta University Nairobi, Kenya. Currently teaching at SAUT Arusha Center.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2017
Langue
anglais
ISBN 10 
3639861329
ISBN 13 
9783639861327
Reliure
Broché
Nombre de pages
152
Éditeur
Kilika James, Muathe Stephen
Coordonnées du fabricant
non disponible
Personne responsable
non disponible