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Bridging the Digital Divide through the Mobile Banking: Case Study of Sri Lanka - Couverture souple

Jayathilaka, Aruna; Madhavika, Nayanahari

 
9783639863246: Bridging the Digital Divide through the Mobile Banking: Case Study of Sri Lanka
Couverture souple
ISBN 10 : 3639863240 ISBN 13 : 9783639863246
Editeur : Scholars' Press, 2021

Synopsis

The banking industry is one of the main industries in the world, today banks have radically shifted from traditional banking to branchless mode of banking. And with modern technology banks have introduced their mobile banking feature as the provision of banking services to the customers on their mobile phones and other mobile devices. This study aimed to discover the impact of mobile banking apps on customer satisfaction in Sri Lanka. The study recommends that banks in their provision of mobile banking services should make huge efforts towards building trust with customers. Their ability to provide services with ultimate honesty especially with regard to customers' expectations and prove without a reasonable doubt is a crucial factor for empowering its customers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Aruna Jayathilaka è docente di scienze politiche presso l'Università di Sabaragamuwa, Sri Lanka. Ha conseguito un master in Gestione dello sviluppo presso l'Università AGDER - Norvegia e un dottorato presso la CCNU - Cina. La signorina Nayanahari Madhavika ha conseguito il BA (Hons) in Business Studies presso l'Università di West London.

À propos de la quatrième de couverture

The banking industry is one of the main industries in the world, today banks have radically shifted from traditional banking to branchless mode of banking. And with modern technology banks have introduced their mobile banking feature as the provision of banking services to the customers on their mobile phones and other mobile devices. This study aimed to discover the impact of mobile banking apps on customer satisfaction in Sri Lanka. The study recommends that banks in their provision of mobile banking services should make huge efforts towards building trust with customers. Their ability to provide services with ultimate honesty especially with regard to customers¿ expectations and prove without a reasonable doubt is a crucial factor for empowering its customers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2021
Langue
anglais
ISBN 10 
3639863240
ISBN 13 
9783639863246
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
non disponible