The Visual Representation of Gender in Advertising Images - Couverture souple

Wamsler Carolin

 
9783639873764: The Visual Representation of Gender in Advertising Images
Couverture souple
ISBN 10 : 3639873769 ISBN 13 : 9783639873764
Editeur : AV Akademikerverlag, 2015

Synopsis

The purpose of this work is to examine the visual representation of gender in advertising images published by the fashion company American Apparel. Advertising images as socially meaningful materials construct, reflect, and transform notions of femininity and masculinity in society. The study includes an archaeological approach which generates data from archived advertising material of American Apparel. Due to the qualitative nature of the study only limited material is required which is subsequently interpreted through applying a discourse analysis. With respect to this, six advertisements are analysed in order to explore the visual construction gender. This book contributes to extent previous work of gender representation by examining the female and male body as a discursive effect by providing an understanding for advertising meaning inherent in images. Consequently, it shows the importance to recognize that advertising imagery, as a signifying practice, impacts cultural and individual conceptions of gender.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
AV Akademikerverlag
Date d'édition
2015
Langue
anglais
ISBN 10 
3639873769
ISBN 13 
9783639873764
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
info@bod.de
info@bod.de

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